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  1. Learn how to use the official logos of the University of South Florida, including the Bull-U icon, the wordmark, and the seal. Find out the clear space, size, and color requirements for different backgrounds and purposes.

  2. Learn how to use the USF logo with "College of The Arts" text (USF CoTA logo) in your publications and print projects. Find out the guidelines, resources, and contact information for the Office of Communications & Engagement and the College of The Arts.

  3. Learn how to use the primary logo, campus location lockups, unit identity lockups, seal, Bull U and colors of the University of South Florida. Download logos and graphics from the official brand site at brand.usf.edu.

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  5. The University of South Florida has decided to stop using the new bull logo and return to the traditional green-and-gold color palette. The new logo is the "Iconic Bull U" used by USF Athletics for almost 15 years.

  6. Download the official USF St. Petersburg campus logo and other variations for official university communications and promotions. Learn the usage guidelines, logo lockup, and how to request permission to use the logo for non-university purposes.

  7. Learn how to use the official USF logo lockup and other brand elements for your communications. Download logo files, templates, typography, colors and usage guidelines.

  8. 4 University of South Florida Visual Identity StandardsJanuary 2005 Master Brand: Format and color The USF logo is a carefully designed combination of a monogram and the University of South Florida name—the university’s “signature.” This is the university’s master brand. The colors and proportions of the logos must not be altered ...

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