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  1. USA TODAY’s Best-selling Booklist. USA TODAY collects sales data from booksellers representing a variety of outlets: bookstore chains, independent bookstores, mass merchandisers, and online retailers. Using that data, we determine the 150 top-selling titles of the week.

  2. Jun 29, 2023 · by Allen Foster. June 29, 2023. BestReviews illustration. After six-month hiatus, USA Today’s bestselling books list returns. USA Today's book list is an industry tool that has been around since 1993.

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  4. Jun 28, 2023 · NEW YORK (AP) — USA Today's weekly list of bestselling books, a publishing fixture that had been on hiatus since December, returned Wednesday.

    • First: Why Bother?
    • Requirements: What You Need to Know
    • Details About My Run
    • The Basic Strategy
    • Things I Didn’T Do That Would’Ve Helped
    • Planning
    • What I Did
    • Platform Stats
    • Key Stats in One Place
    • And That’S A Wrap

    Given the lengths some authors have gone to get their letters, it’s easy to assume that becoming a USA Today Bestseller is some huge boon to your career. While the tag has certain benefits, if you’re taking a huge risk (either through shady means – which I do not recommend – or through a huge financial outlay, which I also do not recommend), then y...

    First, the most important: variables like what books you’re going up against, how well your promos perform etc. are key, but out of your control. Publishing is a probabilities game. By having a good strategy, you increase the probability of a favorable outcome (in this case, hitting USA Today). But there is no surefire, silver bullet method of hitt...

    I advertised an urban fantasy boxed set – a complete trilogy and four side stories advertised as the “complete collection.” Normal price was $9.99, at which price it sold 2 – 4 copies a day.
    This is a single author set (e.g. everything is written by me).
    This collection was released on November 15, 2017 – approximately 2.5 months before the run.
    The collection had 15 Amazon reviews at the start of the week (4.9 average).

    If you’re familiar with promotion, then a USA Today run is just a much bigger promotion. It involves the following ingredients: 1. BookBub: unless you have a huge audience, BookBub does 90% of the heavy lifting during a USA Today run. Authors have hit USA Today with a massive BookBub alone, although this is rare. 1.1. A BookBub no later than Thursd...

    Cross promo: reaching out to authors you know, or doing newsletter swaps can be huge.
    Posting in communities: promo runs and USA Today quests are popular on places like KBoards, and the community often shares or buys a copy. This obviously only works if you’re actually a contributin...
    Merchandising: You can also contact retailers like B & N, iBooks, or Kobo for merchandising opportunities. If you submit via D2D, you can contact their support and ask them about merchandising oppo...

    I was accepted by BookBub on January 2nd, for Wednesday the 31st. That gave me four weeks to plan my run. Here’s what I did, logistically: 1. Immediately submitted to all eligible promo sites. I hadn’t used any of them before for Ruby Callaway: The Complete Collection, since it had never been discounted to $0.99. 2. Organized and uploaded all my Fa...

    Much of my strategy revolved around Amazon’s algorithms, and the fact that they respond to a steadily increasing sales history. I was confident from past data that BookBub plus the other promo sites would provide the requisite 500+ sales on Barnes and Noble or 250+ on iBooks I was aiming for, both of which ended up happening. [Note: you only need 1...

    Newsletter: 12,448 subscribers (open rate about 30%; 2/3 gathered through Facebook, with 1/6 from giveaways/IF/cross promos, and 1/6 organic)
    Facebook: 2,000 likes
    Stats between first email and resend: 31.5% open rate with a 5.1% click rate
    Hit #101 on USA Today; #25 on Amazon US; #5 on Amazon CA; #57 on Amazon UK; #10 on Amazon AU; #12 on B&N
    Promo site expenses: $1575
    Promo sites used: 20 + BookBub
    PPC expenses: $821.22

    All in all, I hit the list and made a profit. Would I do anything differently? No, other than emailing D2D to inquire about merchandising opportunities. This type of run would be a ton more lucrative if I had more books in the series, rather than just a trilogy, but I have seen some crossover sales to a trilogy set in the same world. Very little cr...

  5. On September 14, 2012, USA Today unveiled a new logo and layout as part of the first major overhaul since it was first printed in 1982; the new logo was first released on the USA Today app for Apple and Android devices on September 13, 2012. This identity was created by Wolff Olins. USA Today.

  6. Oct 18, 2023 · Find out the trending books & authors on the USA Today bestseller list. Diversify your reading list with these amazing stories and talented writers.

  7. Jun 28, 2023 · Photo by Alastair Pike/AFP via Getty Images. The USA Today bestseller list is back. The newspaper announced that its “Best-selling Booklist” has returned after going on hiatus in December.

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