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On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
- The World’S Top 100 Most Valuable Brands in 2021
- Methodology
- The Leaderboard
- Insights Into Brand Value Growth
In 2020, the global economy experienced one of the worst declinessince the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands ...
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by: 1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value). 2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% va...
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in m...
The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:
- Carmen Ang
Oct 27, 2022 · The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022. Editor’s note: This ranking measures the value of brands, which can be thought of as marketing-related intangible assets that create a brand identity and reputation in the minds of consumers.
- Carmen Ang
Interbrand presents the Top100 Best Global Brands ranking. Uncover their secrets to brand value, brand strength, brand leadership, and growth.
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this ...
Jun 15, 2022 · The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy. Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies.
