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Feb 22, 2020 · Vine, the short-form video app introduced in 2012, died as it lived: confusing people who didn’t use it, even as evidence of its influence surrounded them. It turned everyday people into stars on...
Oct 28, 2016 · Working a continent apart from their parent company, Vine’s small, New York-based team struggled to grow its user base or find ways to make money. While Vine once boasted a commanding lead over...
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Jan 17, 2017 · Twitter discontinues vine. Credit: Yui Mok/PA Wire URN:29027579/PA Images/AP. Vine, one of the internet’s most creative social platforms, shuts down today, leaving behind a legacy of comedy,...
- Lance Ulanoff
- lance@mashable.com
- Monetization Problems
- Emerging Competition
- Reluctance to Adapt
- Lack of Leadership and Low Retention of The Vine Founding Team
With new content churned out every day, it was obvious that the lifeblood of Vine’s ecosystem was its content creators. Innovations were introduced in every area: video editing, video upload, UI improvements, etc – all developed to make life easier for the creator cohort. However, Vine missed the mark on the most important area of them all: Monetiz...
Vine’s successful launch proved the existence of an audience eager to consume short-form content. Naturally, with the rules of the free market, competitors jumped right in to get in on the action. Facebook was Vine’s biggest competitor. It started by banning all Vine content across its platforms. It then followed this by introducing the 15-second v...
Another factor that could be characterized as a misstep was sticking to the time cap for far too long. With the 6 second format, Vine was envisioned as a social media, but once it came out, it was refashioned by the public as an entertainment platform. Vine failed to recognize this. Or even if it did, chose to ignore it. With its newfound utility, ...
It can be hard for a team to have a stable direction when the leadership is plagued with tumultuous turnovers. This can especially be disconcerting when the capsized personnel are the founding members. Unfortunately, this was the case once Twitter bought Vine. In January 2014, Dom Hoffman stepped down from his role as general manager to start his o...
Oct 27, 2016 · General News. Vine Is Gone, But Not Forgotten: Why Twitter’s Defunct Platform Was an Incubator for Digital Creatives. While Twitter is shutting down the six-second video service, Vine's...
- Jude Dry
Mar 18, 2024 · Vine was an American short-form video hosting service where users could share 6-second-long looping video clips. It was originally launched on January 24, 2013, by Vine Labs, Inc. Bought by Twitter, Inc. in 2012 before its launch, the service was shut down on January 17, 2017, and the app was discon.
Aug 27, 2023 · Vine’s rise to fame showcased the power of viral content and the ability to create cultural moments that transcended the platform itself. In 2013, Vine became the most downloaded video-sharing...