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Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness of tailfins on cars for both aesthetics and aerodynamics .
Jan 24, 2020 · 24 January 2020. The story goes that back in 1953, one of Chrysler’s newest hires, designer Virgil Exner, said, “Let’s try giving the quarter panel this treatment.” And he waved his hand through the air in an up-swinging arc. With that, Chrysler’s so-called Forward Look was born.
Feb 19, 2021 · A fairly common narrative in U.S. automotive history is how Virgil Exner saved Chrysler in the mid-50s. Some historians tell a dramatic tale of how he pulled the automaker out of a tailspin caused by a lineup of overly utilitarian cars.
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Jan 29, 2013 · Information on the 300, 300B, and the 1955 Forward Look (including the earlier Chrysler styling efforts of Virgil Exner, Sr.) came from: Robert Ackerson, Chrysler 300 ‘America’s Most Powerful Car’ (Godmanstone, England: Veloce Publishing Plc., 1996); Dennis Adler, “1953 Chrysler Ghia Special: An American/Italian Hybrid,” Car Collector ...
Feb 14, 2013 · One enticing possibility was a forthcoming concept car from the Advanced studio: the Falcon, a relatively compact DeSoto-powered sporty convertible designed by stylist Maury Baldwin. Virgil Exner pushed hard for Chrysler to produce the Falcon, which would have been a worthy rival to the Corvette or the new Ford Thunderbird. Sadly, the company ...
Dec 14, 2017 · Originally introduced in 1955 and also known as the “Hundred Million Dollar Look,” the Forward Look styling theme conceived by Chrysler design chief Virgil Exner (pictured above) got its first major update in 1957. Called the “Flite Sweep” theme, this second-generation Forward Look was a sensation.
Revolutionized automotive design in 1955 with the “Forward Look” line of automobiles at Chrysler, where he later served as Vice President of styling. Virgil Exner gave a new shape to motion with innovative designs that made many American cars of the 1950s true “dream machines.”
