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  1. Please see the templates below. For additional information on Wayne State University department, program or unit logos, visit mac.wayne.edu/identity-guidelines. Horizontal. Horizontal logo (InDesign, Illustrator, Word) Stacked. Stacked logo (InDesign, Illustrator, Word)

    • Primary Mark
    • Variations
    • Colors
    • Fonts

    The Wayne State University W shield reinforces the strength and determination of a Wayne State Warrior, building on the legacy and energy of what was previously the Athletics mark. The logo incorporates an updated Wayne State University type artwork, giving a nod to our traditions while providing a more contemporary alternative. The graphic works w...

    Stacked Horizontal with full name To be used when space constraints present an issue (examples include exterior signage and/or website headers). Reversed To be used on a dark background such as the Wayne State green (PMS 561). The reverse option is limited to white. One-color Can be used in the Wayne State green (PMS 561) or black. All other one-co...

    Wayne State University school colors are represented in print work as green (PMS 561) and gold (PMS 1225). There are no specific percentages of each color required for documents, but the takeaway should be an awareness of the school colors. Unofficially, black and white serve as supporting colors, primarily as the color of body copy. Special projec...

    The Stone family fonts have been used to create the foundational elements of the WSU identity system, most noticeably, the official logos of the school and colleges. It is also used in supporting elements such as business cards, letterhead and body copy for print publications. On Jan. 1, 2023, Stone fonts will no longer be supported by Adobe produc...

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  3. Marketing and Communications. We are here to raise the reputation of Wayne State University through the visual expression of the WSU brand. Our focus is on creative strategies with far-reaching impact across the university. We oversee the creation and implementation of the university.

  4. Download Wayne State University School of Medicine logos from Wayne State University Marketing and Communications PhotoShelter.

  5. Wayne State University Identity Manual 18 Logos Primary mark – Warrior W AIM HIGHER The Warrior W is a primary mark for promotion and communication materials of Wayne State University. It should be given first consideration when a logo is used. The Warrior W in conjunction with the AIM HIGHER tagline are the primary graphic

  6. As an urban public research institution, Wayne State University plays a unique and influential role in Detroit, preparing our students for life-changing careers, advancing the health and well-being of our local communities, and contributing significantly to Michigan’s economic growth.

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