Marketing and Communications 5700 Cass, Suite 3100 Detroit, MI 48202 313-577-8155
A premier research university serving a diverse body of motivated students in vibrant Midtown, the cultural center of Detroit.
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The logo of the Wayne State University Tartars. This image was retired in 1979 after student groups accused it of ethnic insensitivity.
Logo (png) Mission-Vision-Values One Sheet (pdf For printing requests, design and questions regarding the branding, please contact email@example.com. Resources - Mission-Vision-Values - Wayne State University
Apart from Old Main, which has stood at the corner of Warren and Cass since 1896, the University Seal is the oldest surviving visual symbol of Wayne State University. Like Old Main, the seal predates Wayne by some years. David MacKenzie, dean of the College of the City of Detroit (CCD), designed the first version of the seal in the spring of 1925.
- Primary Mark
Building on the brand equity and pride around the Wayne State W, this logo presents an elevated option. Housed in a shield, the W reinforces the strength and determination of a Wayne State Warrior. Readability is improved by pulling the name of the institution out of the center of the logo. The type used for the Wayne State University artwork comes from an updated version of the institution's wordmark, giving a nod to our traditions while providing a more contemporary alternative. The new graphic works well in small and large formats. This mark or one of its variations should be the first consideration when a Wayne State logo is used for external audiences.
Stacked Horizontal — with full name To be used when space constraints present an issue (examples include exterior signage and/or website headers). Reversed To be used on a dark background such as the Wayne State green (PMS 561). The reverse option is limited to white. One-color Can be used in the Wayne State green (PMS 561) or black. All other one-color variations must be approved by WSU Marketing and Communications.
Wayne State University school colors are represented in print work as green (PMS 561) and gold (PMS 1225). There are not specific percentages of each color required for documents, but the takeaway should be an awareness of the school colors. Unofficially, black and white serve as supporting colors, primarily as the color of body copy. Special projects VIP audiences communicated to by the Office of the President, donors, the Board of Governors, government officials, etc., often require a more formal feel than the collegiate green and gold. In these special instances, metallic gold (PMS 871) and silver (PMS 877) can be used.
Font family WSU general fonts are from the Stone family. Stone provides flexibility that can be used in any application: body copy, headlines, letterhead, etc. You can download the Stone family fonts at mac.wayne.edu/downloads. Fonts specific to the Warrior Strong campaign can be purchased at the following links: 1. Stratum 1 (headline) 2. FF Dagny (body)
Detroit Mayor Dave Bing and Magic Johnson attend a student forum at Wayne State University on May 26, 2010 in Detroit, Michigan. Several thousand people attend a Vote Or Die rally at Wayne State University October 26, 2004 in Detroit, Michigan.
Wayne State University Identity Manual 4 Who we are Wayne State University is a premier public, urban research university in the heart of Detroit, with a history of opportunity and nationally recognized academics spanning nearly 150 years. We are a distinct university offering a real-world education to nearly 28,000 students through 13 schools
Welcome. Wayne State is a premier urban research university offering nationally recognized academic programs since 1868. We're proud of our unique student experience, we're proud to call Detroit home, and we're proud of our efforts to promote it all through the WSU Marketing and Communications office.
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