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  1. University Logo. The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content.

    • Brand Templates

      These templates are customizable and can be adjusted for...

    • Visual Identity

      Our logo represents all of Western Michigan University. It...

  2. May 30, 2021 · The new primary logo – which was created by seven alumni with more than 200 years of professional graphic design experience – features a gold “W” enclosed in a brown circle with a gold outline. It also comes with an updated wordmark that promotes the university’s name more than previous iterations.

    • Andrew Lind
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  3. Jun 7, 2021 · Instead of a Bronco, the new logo will be a gold “W” enclosed in a brown circle. “Moving forward, this mark will represent all of Western Michigan University, including athletics,”...

  4. Sep 30, 2021 · New light pole banners showcase the new logo on Oakland Avenue. Aya Miller, Editor-in-Chief. The new Western Michigan University visual identity was designed by staff members employed at WMU, largely within the Office of Marketing and Strategic Communication (OMSC).

  5. Download free Western Michigan University vector logo and icons in PNG, SVG, AI, EPS, CDR formats.

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