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      • While the Hollywood-style sign has been in the works for years, the city of Detroit decided to install the sign ahead of the 2024 NFL draft in Detroit, which is expected to bring hundreds of thousands of football fans into the Motor City.
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  2. Apr 10, 2024 · The new Hollywood-style Detroit sign is now installed along Interstate 94 ahead of the 2024 NFL draft. And based on the reactions on social media, the reception is pretty mixed.

  3. Apr 11, 2024 · The 10-foot tall steel letters, which read "D-E-T-R-O-I-T", were installed Tuesday, just weeks before thousands descend on the city for the April 25-27 draft.

    • Sarah Rahal
    • Detroit City Hall Reporter
  4. Apr 9, 2024 · The first letter of the upcoming 10-foot-tall Detroit sign that will greet people along I-94 was installed Tuesday morning. The sign was completed early that afternoon. The Fairmont Sign...

  5. Feb 21, 2024 · Detroit — Welders at a Detroit sign shop are doing their part to welcome visitors to "D-E-T-R-O-I-T" before this spring's NFL Draft.

    • Sarah Rahal
    • Detroit City Hall Reporter
  6. Apr 25, 2024 · This year, the city commemorated the NFL Draft with a Gateway "D-E-T-R-O-I-T" sign on I-94 between Central and Cecil avenues that stirred controversy after an AI rendering took social media by...

    • Sarah Rahal
    • Detroit City Hall Reporter
  7. Apr 9, 2024 · Drivers on Interstate 94 in Detroit have a new sight to see. The city began installation of an 8-foot-tall “gateway sign” on Tuesday that will spell out “D-E-T-R-O-I-T” and light up in green and white.

  8. Apr 17, 2024 · A week after the 8-foot-tall sign spelling "D-E-T-R-O-I-T" was put up along eastbound Interstate 94, DTE finally installed LED lights inside the letters to illuminate the sign after dark.

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