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If the show is sold out or you can't find a good seat, Goldberg recommends you pivot to secondary marketplaces. These are websites like StubHub, Vivid Seats and TickPick that allow fans — as well as brokers solely trying to make a buck — to resell tickets. The main perk of using a marketplace is protection from ticket counterfeiters or scammers; fo...

Often, this means buying a resale ticket as soon as they sell out on the primary marketplace. Sometimes, “there’s a small window of time,” Goldberg says, in which resale prices will be close to face value because no premium has really developed yet. But if you wait as little as five or six hours, he says, that window closes — and prices rise. Thoug...

Because both primary and secondary marketplaces make money by charging fees, they tend to sneak in those charges when you're least likely to notice them. Goldberg warns that some sites may add charges as you go through the process of selecting a ticket, putting it in your cart and checking out. From a savings perspective, you're not really getting ...

As far as what not to do when trying to buy tickets, both experts warn against attempting to purchase seats on social media or on the street. The prices may be lower than on resale sites, but there’s just too much risk. You could get ripped off — or, worse, scammed. Legit channels are the way to go here. Budelli points out a logistical issue: If yo...