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Welcome to Instagram’s brand resources site. Here you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Instagram assets in your own work.
People also ask
How to build a recognizable brand on Instagram?
What are some examples of Instagram marketing?
What makes a good Instagram brand?
How do you create a good Instagram brand?
- Build An Instagram Strategy.
- Experiment with The Platform’S Features.
- Jump on Trends.
- Invest in High-Quality Creative Assets.
- Leverage Strategic Partnerships.
- Foster A Community of Highly Engaged followers.
- Post regularly.
- Review Your Data and Optimize Your Approach.
- Share Your Instagram Profile on Other channels.
- Convert Your Followers Into Subscribers.
We listed this as the first step because it is the most crucial step in building a brand on Instagram. If you lack a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to brainstorm new ideas. To build your Instagram strategy, you’ll need to do four things:
Instagram is constantly evolving. In fact, every week, the Head of Instagram shares a video discussing new features and product updates on the platform. In one of his latest videos, he announced that they were testing a subscription feature that would allow people to subscribe to their favorite creators and get access to exclusive Lives and Stories...
On social media, all it takes is one person’s video or sound to go viral for the rest of the world to join in with their own version. Most of these trendsare fun and harmless with a lifespan of about three weeks or less. Why should you join in? Well, it’s an opportunity to connect with your audience in a creative and fun way. If you jump in as the ...
A great Instagram post can be boiled down to a formula and requires two elements: beautiful imagery and engaging text.
One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel? There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks: ...
Engagement on Instagram comes in many forms, including followers sharing your content, liking and commenting, tagging their friends, and clicking on your calls to action. In this section, we'll go over some of our tactics for fostering a community.
When a user is scrolling on the app, you are competing for their attention along with millions of other brands. Because of this, visibility is key. With so many ways to share content, from Reels to Stories to Lives, there are a lot of opportunities to reach your audience – each demanding a different level of effort and preparation. This is good new...
If you’re already following all the tips we’ve outlined above and you’re still struggling to get meaningful traction on the app, the answer could be in your data. Too often, brands get stuck in one approach and don’t review their data to see if it’s actually working. Your Instagram Insights dashboard offers a wealth of information on how each post ...
As you work to grow your following on Instagram, you can also drive traffic to your profile externally. One way to entice users to follow your page on that platform is by hosting a giveaway or sharing exclusive content. In addition, don’t be afraid to promote your Instagram on other social platforms. For instance, your website could include a secti...
As you know, email marketing is crucial to a thriving business. Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions. If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram d...
- Nathan Chan
- Duolingo. One of the shining stars of social media to come out of the last few years is undoubtedly the language-learning app Duolingo. On the surface, the app is a straightforward educational service, helping users learn new languages with bite-size lessons and quizzes.
- Salesforce. As a leading SaaS company, Salesforce uses their Instagram profile to great effect for bringing their brand to life, with posts featuring their team to help humanize the product, lots of lighthearted humor and personality.
- Disney+ Disney's streaming platform, Disney+, does a great job with their Instagram marketing, highlighting new shows, announcing when films or shows are added to the platform, and promoting upcoming projects which is a great Instagram marketing example.
- Dove. If there's one company that consistently kicks it out of the park when it comes to social media marketing it's Dove. The company has managed to carve out a specific niche in their marketing language which focuses on female empowerment, expanding the rigid definitions of "beauty", and highlighting the importance of mental health.
Jan 4, 2022 · Want to up your Instagram Story strategy? Check out these 25 great branded examples, as well as a few takeaways to consider as you get started.
- Pamela Bump
Jul 15, 2020 · On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. And the good news is, you don’t need to break the bank to do it.
- Content Marketing Specialist
Jan 3, 2023 · Want to build a presence that draws the right audience to you? In this article, you’ll learn how to attract followers who become raving customers and tell others about you. #1: Use a Brand Style Guide to Underscore Branding in Your Content. To create content that customers and fans can easily recognize on Instagram, start with a style guide.
Jan 24, 2024 · 11 advanced Instagram branding tips. 1. Optimize your profile. Your profile is your home base for Instagram branding, and most of the people interested in your brand will pass through it. The main parts are your username, handle, profile picture, but your link, address and bio are crucial as well.
