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Nov 25, 2022 · Here’s the good news: Even if you have a small budget, limited resources, or a one-person team, there are several Instagram marketing strategies that small businesses can use to grow their presence and find success on the platform. Let’s dive in. 15 Instagram Marketing Strategies for Small Businesses. 1. Start with a goal.
6 days ago · Instagram Marketing for Small Businesses: The Complete Guide - Marketing Scoop. May 13, 2024. by steven-austin. Instagram has emerged as a powerful marketing platform for businesses of all sizes, but it holds particular potential for small businesses.
Nov 28, 2023 · As the most-used social media platform for people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. Instagram marketing strategies include: Organic content. Photo, video, or carousel posts, Reels, Stories. Paid content.
- Basics: Set up your profile. You might roll your eyes at this but it’s a necessary reminder. Once you’re set up as a business account, take a moment to comb through your Instagram profile.
- Optimize your bio links. Social media managers have gotten creative on how to take full advantage of the five link fields that Instagram offers. It’s become common to refer to a “link in bio” in posts, and use these links to serve up a landing page with a mix of recent content and evergreen links to your most important product and service pages.
- Geotag your posts. When you post from your small business physical location, add the location name to the post. If you didn’t do this when posting before, you can scroll into past posts and edit them.
- Use the save post feature. This strategy is not public-facing but could be useful for boosting your small business’s Instagram content strategy. Instagram offers the ability to “save” a post and sort them into a collection for you to view later.
- Nathan Chan
- Build an Instagram strategy. We listed this as the first step because it is the most crucial step in building a brand on Instagram. If you lack a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to brainstorm new ideas.
- Experiment with the platform’s features. Instagram is constantly evolving. In fact, every week, the Head of Instagram shares a video discussing new features and product updates on the platform.
- Jump on trends. On social media, all it takes is one person’s video or sound to go viral for the rest of the world to join in with their own version.
- Invest in high-quality creative assets. A great Instagram post can be boiled down to a formula and requires two elements: beautiful imagery and engaging text.
Mar 22, 2024 · What is instagram marketing? Instagram marketing is the practice of using the social media platform to promote a business or personal brand with the goal of growing followers, driving traffic, generating brand awareness, or making sales.
A Step-by-Step Guide to Marketing Your Small Business on Instagram. Type “how to market my small business” into Google. You’ll get about 1.8 million search results, which isn’t exactly surprising. Every small business needs an Instagram marketing strategy — the social media platform offers direct access to consumers, it’s low on ...
