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Explore our brand resources to learn the guidelines for the use and application of the Instagram brand and access our Brand Request Form.
We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.
May 23, 2022 · Get the story behind Instagram’s refreshed brand identity from our brand, product and creative teams. More than 1 billion people use Instagram from Meta to explore, share and push culture forward. Inspired by our global community, we set out to refresh Instagram’s visual identity to reflect our role as a place for people to express themselves.
Our layouts mirror the app: confident and simple, placing community and content at the forefront. With an iconic core foundation, layouts signal the potential for experimentation and self-expression. Full-bleed images reference the in-app experience and give maximum attention to content.
- Build An Instagram Strategy.
- Experiment with The Platform’S Features.
- Jump on Trends.
- Invest in High-Quality Creative Assets.
- Leverage Strategic Partnerships.
- Foster A Community of Highly Engaged followers.
- Post regularly.
- Review Your Data and Optimize Your Approach.
- Share Your Instagram Profile on Other channels.
- Convert Your Followers Into Subscribers.
We listed this as the first step because it is the most crucial step in building a brand on Instagram. If you lack a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to brainstorm new ideas. To build your Instagram strategy, you’ll need to do four things:
Instagram is constantly evolving. In fact, every week, the Head of Instagram shares a video discussing new features and product updates on the platform. In one of his latest videos, he announced that they were testing a subscription feature that would allow people to subscribe to their favorite creators and get access to exclusive Lives and Stories...
On social media, all it takes is one person’s video or sound to go viral for the rest of the world to join in with their own version. Most of these trendsare fun and harmless with a lifespan of about three weeks or less. Why should you join in? Well, it’s an opportunity to connect with your audience in a creative and fun way. If you jump in as the ...
A great Instagram post can be boiled down to a formula and requires two elements: beautiful imagery and engaging text.
One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel? There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks: ...
Engagement on Instagram comes in many forms, including followers sharing your content, liking and commenting, tagging their friends, and clicking on your calls to action. In this section, we'll go over some of our tactics for fostering a community.
When a user is scrolling on the app, you are competing for their attention along with millions of other brands. Because of this, visibility is key. With so many ways to share content, from Reels to Stories to Lives, there are a lot of opportunities to reach your audience – each demanding a different level of effort and preparation. This is good new...
If you’re already following all the tips we’ve outlined above and you’re still struggling to get meaningful traction on the app, the answer could be in your data. Too often, brands get stuck in one approach and don’t review their data to see if it’s actually working. Your Instagram Insights dashboard offers a wealth of information on how each post ...
As you work to grow your following on Instagram, you can also drive traffic to your profile externally. One way to entice users to follow your page on that platform is by hosting a giveaway or sharing exclusive content. In addition, don’t be afraid to promote your Instagram on other social platforms. For instance, your website could include a secti...
As you know, email marketing is crucial to a thriving business. Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions. If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram d...
- Nathan Chan
The Next Chapter in Instagram’s Brand Story. Today, Instagram is launching a new global brand platform: “ Yours To Make.”. Yours to Make showcases how you can explore who you are with Instagram. For young people, identity isn’t defined, it’s something that’s constantly explored.
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4 days ago · Use this comprehensive guide to step up your Instagram game and future-proof your strategy. It covers basic tenets including: Setting goals; Identifying your audience; Developing a content strategy; Engaging with your Instagram community; Analyzing and applying data to refine your strategy
