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We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design. At Instagram, we refreshed our brand elements to embrace the evolution of our community of creators and welcome what’s ...
Brand guidelines and assets. Anyone using Instagram’s assets should only use the logos and screenshots found on our Brand Resource Center site and follow these guidelines. Only those planning to use Instagram’s assets in any broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission.
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Apr 15, 2022 · Do incorporate subtle branding. Plastering logos on all posts does not make for engaging content. Instead, try to find clever ways to visually tie things together. Options include a small watermark in the corner of images or a consistent color scheme for photos and graphics. Do use brand logo as your profile pic.
May 23, 2022 · Introducing Instagram’s Visual Refresh. May 23, 2022. Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.
Apr 17, 2024 · Identifying your audience. Developing a content strategy. Engaging with your Instagram community. Analyzing and applying data to refine your strategy. You can bet that Instagram has more in store for businesses down the road, so now is a great time to lay the groundwork, establish your brand’s identity on Instagram and build up your community.
The gradient is created from our vibrant 5-color palette. Our colors are dynamic, shifting composition and balance in a 3D space. It brings our colors to life, allowing them to shift in composition and balance through the use of light. We have invigorated our brand gradient to embrace the refresh of our brand with light and vibrancy.
May 23, 2022 · Instagram Sans, which draws inspiration from our logo and wordmark, comes in three styles: Regular, Headline and Condensed. “We explored how typography can be a tool for expression and how our new typeface can go beyond letters on a screen. Instagram Sans is inspired by the design of our logo and the script letterforms from our wordmark.
