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- 15 Handpicked Product Bundling Examples—Brands Doing It Right
- 9 Bundle Offer Best Practices For Better Conversions
- Product Bundling 101
1. Use “pure bundling” for slow movers
Pure bundles are combinations of the same product or different products that shoppers can’t buy individually. This is why pure bundling is best applied when you want to mobilize your slow-moving products. SquattyPotty, the FDA-approved pooping accessories maker applies this strategy on Invisibrush, their trademarked toilet brush + brush holder set, bundled with a replacement brush. Another example of a pure bundle is Skinny & Co’s Cleansing Balm 3-pack bundle, which also showcases an attracti...
2. Create a sense of variety through “mix bundles”
Mixed bundles instantly reflect on bundle pricing choices. While buying individual items may not make sense for your customers, getting them along with the items they need makes it more appealing. Skinny & Co’s travel kit of 100% organic cosmetic products is an example of a mixed product bundle that offers value to the customer When it comes to gifting, mixed bundles can be a lifesaver—shoppers like them because they're not time-consuming. Some retailers use gift bundlesas guides for their sh...
3. Enhance savings through “buy-more-pay-less” bundles
There are 3 ways you can use this kind of bundle marketing effectively and increase your AOV, an essential eCommerce metric: 1. Offer 2 or more products at a single price (and don’t make theproducts individually available) 2. Offer a set of high-priced and low-priced products (this bundling tactic features a leaderproduct plus savings) 3. Offer multiple kinds of products together (while customers can buy some of the items separately, they’ll miss out on the deal if the don't buy the bundle) G...
High-converting product bundling depends on how much you know about your buyers’ purchasing habits—here are some product bundle pricing strategies you might want to apply on your store:
1. What are two types of bundling?
Fundamentally, product bundling is of two types: a) Pure Bundling Pure bundling refers to product bundles containing the same or complementary products that aren’t sold individually. Pure bundling is further divided into three subcategories: 1. Joint Bundling: When two products are offered together at one bundled price. 2. Leader Bundling: Leader bundling refers to a leader product or primary product sold with a non-leader product or accessory—the leader product carries a discount. 3. Mixed-l...
2. What are the different types of bundles?
Apart from pure bundling and mixed bundling, there are five types of product bundling: a) Cross-sell bundling Cross-sell bundling consists of a primary product and a complementary product that has no use without the primary product. For example, a nail polish and nail polish remover. b) New product bundling New product bundling includes a new selling product along with a best selling product. The best selling product is used as a nudge to reinforce the benefits of the new product. c) Gift set...
3. Is bundling upselling?
Bundling is a fusion of upselling and cross-selling. While bundles consist of higher priced and lower priced products, upselling contains only higher priced products. Colorescience has a product bundle consisting of two higher-priced products and one lower-priced product.
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Filtration. Pattons offers a range of compressed air treatment and condensate management equipment including oil-water separators, chillers, and nitrogen generators. These systems are not only robust but also highly energy efficient. VIEW PRODUCTS. Medical Air Systems.
Palmdale Retail Store - Pattons Corp. Patton's Steel Palmdale is a certified distributor of metal products, including steel, pipe, tubing, hot/cold rolled galvanized, aluminum stainless steel, tools and machinery, and others for the commercial and aerospace industries.
