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- With an Instagram Business account, you can auto-publish (using a scheduler), view analytics, tag people, manage Instagram comments, and sell directly from your Instagram page. In April 2022, Instagram began allowing personal users to tag your products in their posts, which expands the potential reach of your Instagram business products.
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- Focus on engagement. Instagram's main value proposition is that the platform brings people and things they love together. That's why engagement is a top metric for this platform.
- Build an emotional connection. On HubSpot's Skill Up Podcast, Matthew Brown, a senior podcast producer at HubSpot, discusses how to use Instagram to drive awareness and purchase intent.
- Be consistent with your visual branding. Although we're past the days of perfectly planning out your Instagram grid, visual branding is still important.
- Use Instagram Stories. With Instagram Stories, you can show up for your audience every single day — and you should because Stories are one of the best ways to be noticed by your audience.
- Benefits of Creating An Instagram Business Account
- How to Set Up An Instagram Business Account
- How to Use Instagram For Business: 3 Steps
- Start Using Instagram For Business
An Instagram Business Account offers a bunch of features and tools not available to individual users. As a result, it helps you unlock the true potential of using Instagram for your business.
Currently, there’s no option to directly set up a Business Account. You have to first create a personal account and then switch to a Business profile from there. Check out the steps below to learn how to create an Instagram Business profile. 1. Go to your profile and tap on the “Edit profile” button below your profile picture. 2. Tap on the option ...
Instagram is a visual social media platform with a heavy emphasis on photo and video content. This can seem tough for brands without a visual product. But even B2B businessesand service-based brands can benefit from this network. As long as you follow our guide, you should be able to grow an audience and engage your followers in no time.
If you haven’t gotten started as a business on Instagram, don’t panic. With an active, ever-growing user base, Instagram has proven itself as a staple of social marketing rather than a flash in the pan. For brands with a visual story to tell and a desire to grow a base of dedicated followers and customers, there’s still a place waiting for you on t...
Mar 21, 2024 · Save time managing Instagram for business using Hootsuite. From a single dashboard, you can schedule and publish posts, carousels, Stories, Reels, and ads directly to Instagram — and engage your audience, measure performance, and handle all your other social media profiles. Try it free today.
- Basics: Set up your profile. You might roll your eyes at this but it’s a necessary reminder. Once you’re set up as a business account, take a moment to comb through your Instagram profile.
- Optimize your bio links. Social media managers have gotten creative on how to take full advantage of the five link fields that Instagram offers. It’s become common to refer to a “link in bio” in posts, and use these links to serve up a landing page with a mix of recent content and evergreen links to your most important product and service pages.
- Geotag your posts. When you post from your small business physical location, add the location name to the post. If you didn’t do this when posting before, you can scroll into past posts and edit them.
- Use the save post feature. This strategy is not public-facing but could be useful for boosting your small business’s Instagram content strategy. Instagram offers the ability to “save” a post and sort them into a collection for you to view later.
Add an Instagram account to your business portfolio in Meta Business Manager. Then associate them to ad accounts or partners that are also in your portfolio. Like other business assets you add to your business portfolio, you can assign access to Instagram accounts in Business settings .
Discover what businesses can do on Instagram. Get your businesses started and learn how you can create a free business account.
Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.
