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Nov 11, 2016 · 1. Sign up for an Instagram account and choose a username that clearly represents your business, like your business’ name. 2. Add a profile photo, a biography and a link to your website. 3. Switch to a business profile. From your profile, tap the gear icon in the upper right corner and select and then tap to switch to business profile.
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People shop off of Instagram. We get tons of messages from...
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Help Center - Instagram
- Global Spotlight
- Entrepreneur Magazine
- Chewy
- Gary Vee
- Hey, Can I Recycle this?
- The Points Guy
- Nicte Creative Design
- Cady Realty
- Pepsi
- Tesla
- IBM
Entrepreneur Magazine’s Instagram (@entrepreneur) stands out as a top-quality profile for mortgage broker Alan Harder. “Entrepreneur Magazine’s Instagram page is used to motivate, educate, and celebrate business owners. And it has piqued the attention of 3.6 million people,” Harder tells us. What does Entrepreneur do to make its Instagram shine? “T...
Coffee Affection’s Kate MacDonnell vouches for the Chewy Instagram (@chewy). “Chewy has a fantastic Instagram business profile. They make their page incredibly aesthetically appealing while also conveying important information for new and existing clients,” MacDonnell elaborates. Take this video postas an example. It shows one of Chewy’s cat scratc...
Samantha Odo from Precondo cites entrepreneur Gary Vee’s profile (@garyvee) as an Instagram to look up to. “It’s great because he makes his page interactive, even though he has a huge following, which is something most people fail at as they grow to a large number of followers.” Odo continues, “Due to the personal touch he adds to his posts, and hi...
Zen Media’s Mehvish has a grassroots pick for you — Hey, Can I Recycle This? (@heycanirecyclethis). “I think this business profile is great because it’s slowly growing day by day and it is extremely informative to anyone and everyone. In a time where climate change is a huge deal, small informative [posts like these] can help everyone out,” Mehvish...
Speaking as a consumer, freelance writer Ashley Cummings names The Points Guy (@thepointsguy) as an Instagram profile to imitate. “The account is filled with gorgeous images, tips on where to travel, and best of all — ways I can get better travel deals. I think the best way to build an Instagram profile is to make it about what the consumer cares a...
Liz Jostes from Eli Rose Social Media shares a profile that can help you brand your Instagram profile — Nicte Creative Design (@nictecreativedesign). Jostes says, “Nicte Creative Design is a vibrant, educational, graphic design-focused Instagram account that teaches other business owners about developing their own brand identity through colors, fon...
RubyHome’s Tony Mariotti has a local profile to share with you — Jacksonville, Florida’s Cady Realty (@cadyrealty). “The overall style is consistently sharp and clean when it comes to design. There aren’t any excessive or fussy elements. When you land on their profile and start to browse their content, it’s immediately clear what they do and that t...
Miguel Gonzalez of Dealers League suggests checking out an Instagram from an iconic brand — Pepsi (@pepsi). “Their goal goes obviously beyond selling more Pepsi,” Gonzalez tells us. “They just want a profile that is engaging and visually wonderful at the same time. They want to entertain. Their images are stunning and they have highlights with musi...
Which Login’s Peter Thaleikis highlights that Tesla (@teslamotors), a company without a marketing budget, has over 8 million followers on Instagram. “Tesla combined a boring industry with a strong organic marketing and brand presence,” Thaleikis says. Thaleikis shares an example of Tesla’s marketing approach on Instagram: “Even mistakes are turned ...
Andre Oentoro from Milkwhale shouts out the Instagram profile for IBM (@ibm). “Their profile is often overlooked, but the reality is that it’s filled with a lot of great content they’re passionate about. It doesn’t seem much at first, but their profile gives us detailed insight into what they’re working on and what changes they’ve brought into the ...
Nov 2, 2023 · 10 minutes. Some of the most successful brands today use Instagram for business. They have a solid Instagram marketing strategy to reach new audiences and engage with existing customers. They create engaging content regularly, run ad campaigns and sometimes partner with influencers.
- Is Instagram free for business?Yes, creating a business profile on Instagram is absolutely free. The only thing you’ll ever have to pay for is if you choose to run ads on the pla...
- Is Instagram worth it for small businesses?Absolutely! If small businesses take advantage of all the features available to them, they can really make a splash on the platform.
- Which account is best for business on Instagram?It’s best for businesses to create a Professional > Business account over a personal or creator account. This gives them the best features for bran...
Jan 4, 2024 · Build your account to represent your brand image successfully. Here is a simple guide with some tips to optimize your business profile. Brand name: Use a name that syncs with your business and something with which your customers can relate. Bio: The Instagram bio is what describes your business.
- Research your audience. A good social media strategy starts with a sound understanding of your audience. Instagram’s audience demographics give you an overall picture of who uses the platform.
- Figure out your content mix. Now that you know who your audience is, you need to determine what to share with them. Rather than posting random content whenever the mood strikes, you need to develop a content strategy that speaks to your audience and keeps them engaged, all while contributing to real business goals.
- Schedule your content in advance. From Reels to Stories to posts, there are many options when it comes to Instagram content. The best way to create a unified strategy is to schedule your content across all Instagram surfaces (and other social platforms) using a content calendar.
- Tag products. When you share content about your products on Instagram, tagging makes it much easier for people to learn more or buy. You can tag up to 20 products in a photo feed post.
May 9, 2024 · With an Instagram business account, you can: Get valuable insights about your followers and how they interact with your content. Boost your posts with paid advertising to reach a wider audience beyond your followers.
Discover what businesses can do on Instagram. Get your businesses started and learn how you can create a free business account.
