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Aug 9, 2018 · Our scenarios are based on a comprehensive set of drivers that will influence the future of the TV and video industry. We bundled these with the help of expert interviews and an external environment analysis based on natural language processing algorithms, and evaluated them in a matrix in relation to their degree of uncertainty and their ...
As a result of our analysis, we developed the following four future scenarios for the TV and video industry by 2030: Scenario 1: Universal Supermarket. Scenario 2: Content Endgame. Scenario 3: Revenge of the Broadcasters. Scenario 4: Lost in Diversity. The Future of the TV and Video Landscape by 2030. View or download the report.
We therefore adopted a more holistic approach—and we now invite you to travel with us to the year 2030 to take a peek at four scenarios envisioning the future of TV and video. Our scenario approach does not aim to predict the most likely outcome but rather illustrates what could plausibly happen in the world of TV and video.
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Jun 29, 2022 · From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts imagine the future.
Feb 7, 2023 · Published Tue, Feb 7 20237:00 AM EST Updated Wed, Feb 8 202311:08 AM EST. Alex Sherman @sherman4949. Lillian Rizzo @Lilliannnn. Key Points. CNBC asked media insiders, including Barry Diller, Bela...
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The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers, and disruption by digital players ensure rapid change. Moreover, consumer expectations and usage habits are changing rapidly in the age of video-on-demand and mobile media consumption.
The view to 2030. “There’ll be a blurring of the lines between things we watch and things we play” Hear four of McKinsey’s media and analytics experts describe the coming evolution of filmed entertainment and gaming. Jacomo Corbo, Jonathan Dunn, Tom Svrcek, and Kristi Tausk imagine what video entertainment could be like in 2030.
