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  1. Aug 9, 2018 · As different as the four future scenarios for the TV and video industry by 2030 may appear, some universal implications are relevant for all market participants and they should take these into account in their strategic planning. Broadcasters and content producers can no longer rely on their present market position.

  2. at four scenarios envisioning the future of TV and video. Our scenario approach does not aim to predict the most likely outcome but rather illustrates what could plausibly happen in the world of TV and video. It also suggests how today’s market players might adapt to deal with the many changes and uncertainties there will be along the way.

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  4. Jun 29, 2022 · From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts imagine the future.

  5. Feb 7, 2023 · Key Points. CNBC asked media insiders, including Barry Diller, Bela Bajaria, Jeff Zucker and Bill Simmons, for their predictions about what TV will be like in three years. They also weighed in...

  6. The view to 2030. “There’ll be a blurring of the lines between things we watch and things we play” Hear four of McKinsey’s media and analytics experts describe the coming evolution of filmed entertainment and gaming. Jacomo Corbo, Jonathan Dunn, Tom Svrcek, and Kristi Tausk imagine what video entertainment could be like in 2030.

  7. The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers, and disruption by digital players ensure rapid change. Moreover, consumer expectations and usage habits are changing rapidly in the age of video-on-demand and mobile media consumption.