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Feb 22, 2024 · Feb 22, 2024. According to a survey on digital usage in China, around 87.3 percent of respondents had used WeChat as of the third quarter of 2023. The short video app Douyin, the social...
- Why Is Chinese Social Media Important For Global Brands?
- Social Media Use in China by The Numbers
- How People in China Use Social Media
- 8 Top Social Media Apps in China
- How Global Brands Can Leverage Chinese Social Platforms
- Invest in Chinese Social Media Platforms to Stay Ahead
The numbers tell you everything you need to know. According to our latest Global Digital Report, more than one billion people in China are now internet users. This amounts to 73.7% of the country’s population. Compare the US’s estimated 311 million internet users, or 91.8% of its population. While China might not yet have the same market penetratio...
Before we dive into the most popular Chinese social media sites, it’s worth asking: Just how big is Chinese social media? Overall: 1. Our Digital 2023: China report shows there are nearly 1.03 billion million social media users. That ultimately makes China the largest consumer of social media sites in the world. Also, the number of active users is ...
Chinese social media trends and usage are drastically different compared to their Western counterparts. For starters, China’s social media audience is large enough for companies and brands to carve out a following that may be as large as entire countries elsewhere. There’s also a ton of diversificationbetween the top Chinese social media sites. For...
Narrowing down the top Chinese social media apps is no easy feat. There are tons of apps that cater to very specific audiences and do very specific things. And they’re all part of the bigger social media umbrella. But when you can’t be everywhere and need to choose only the best opportunities, a short list of Chinese social media apps can come in h...
Chinese social media’s combination of huge user numbers and platform variety presents a significant advertising opportunity for global brands. Brands and businesses are recognizing this opportunity, and are creating bespoke contentfor many of these platforms. This includes offering flash sales on WeChat, using KOLs on Xiaohongshu, and targeting Zhi...
In this post, we’ve looked in depth at some of the unique features of Chinese social media and have examined eight important social media platforms to watch. Chinese social media changes everyday. This makes it crucial for global brands to have a detailed understanding of what’s happening at the local level, and what users are saying. --------- Thi...
- TJ Kiely
Feb 2, 2024 · 1 List of Most Popular Social Media Platforms in China in 2024; 2 WeChat – The Most Popular China’s Super-App. 2.1 What is WeChat? 2.2 WeChat for Business: Best Features for Wechat Marketing; 3 Sina Weibo – Is It The Chinese Twitter? 3.1 What is Sina Weibo? 3.2 Social Media Marketing on Sina Weibo; 4 Little Red Book / Xiaohongshu – The ...
Feb 22, 2024 · The Most Popular. 1. WeChat. Launched in 2011 by Tencent, the powerhouse behind QQ, WeChat began as an instant messaging application. It's accessible across all major desktop and mobile platforms, including PC, Mac, iOS, and Android.
Oct 26, 2023 · Top China social media platforms you should know about. Tencent WeChat; Sina Weibo; TikTok/Douyin; Tencent QQ; Douban; Baidu Tieba; Xiao Hong Shu; Youku; Dianping; Let’s get started! Chinese Social Media: Battle of the Giants: Tencent vs. WeChat vs. Weibo. The two biggest social media platforms, by numbers alone, are overwhelmingly WeChat and ...
Mar 27, 2024 · China’s most popular social media platforms (including messenger apps) in 2024 is Weixin (Wechat) followed by Douyin (a hot tool that lets users create short videos that are often set to music) and Tencent QQ. 08 May, 2024. Social Media Statistics of China in 2024.
Feb 10, 2024 · Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2024! * Here is an update of last year’s article with the new popular social media sites and apps in China. We will also look at demographics and the role of social media in China.
