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  1. Jan 29, 2019 · Co. is an abbreviation for company, a catchall phrase for an association of people working together in a commercial or industrial enterprise, such as in a sole proprietorship, limited liability ...

    • Elizabeth Layne
    • You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
    • It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
    • You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
    • Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
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    • What Is A Legal Business Name?
    • What Is A Trade Name?
    • Registration Requirements
    • Benefits of Trade Names
    • Drawbacks of Trade Names

    Your business' legal name is the name that you use on the paperwork you file to create your business. If you own a corporation, it is the name on the corporation papers you file with your state, including the articles of incorporation. If it is an LLC, it is the name on the LLC formation papers you file with the state. By filing those papers, you o...

    A trade name is the name your business is commonly known as or the name you use when advertising or doing business. A trade name is also called a DBA (doing business as) name. A good example of this is Walmart. Walmart's legal business name is Wal-Mart Inc. but its trade name is just Walmart—that's the name it uses on its advertising and website, a...

    If you are forming a corporation or LLC, you are required to register your company's legal business namewith your state. Registration of the name is simply part of your official corporation or LLC formation paperwork. Whatever name you use in those filings is your legal name. No separate registration is required. Note that before you file your form...

    Having a trade name comes with some benefits. It allows you to legally recognize what your customers might end up calling your business anyhow because they are likely to drop the “LLC" or “Inc." designation. By registering a trade name, you can use the trade name freely without concerns that you are misidentifying your business. A trade name regist...

    The biggest drawback of a trade name is that, in most states, registering a trade name does not give you the exclusive right to use that name. If your business's legal name is Sandy's Ice Cream LLC but your trade name is Yummy Ice Cream, any other business could also use that trade name. In some states, the first business to register a DBA gets the...

  3. Sep 15, 2022 · Business name. Business name is a catchall term referring to all of a business's names -- its legal name, its corporate name, its fictitious business name,

  4. Business Name. By Entrepreneur Staff. Business Name Definition: The name by which people know your business. Different from your dba--which is the legal name you register for your...

  5. Jul 25, 2022 · In California, fictitious business statements are governed by Business and Professions Code Section 17900-17930 which says that in the case of an individual, a name that does not include the surname of the individual or a name that suggests the existence of additional owners requires filing a fictitious business statement.

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