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      • The abbreviation “INC” is generally put after a company’s name to signal that this is a corporation or a legal entity. When you write Apple Inc., you are referring to the Apple corporation. If you don’t put the Inc and just write Apple, that can potentially lead to confusion as to whether you are referring to Apple as the company or not.
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  2. Apr 16, 2022 · What is the “Apple Inc.” app? I was looking through Settings>>General>>Storage on my iPhone (11 Pro) and came across an app labeled “Apple Inc.” that had no icon, yet was taking up 2.9GB of space. I searched on-line for guidance but couldn’t come up with anything definitive.

  3. Apple Inc. (formerly Apple Computer Inc.) is an American computer and consumer electronics company famous for creating the iPhone, iPad and Macintosh computers. Apple is one of the largest companies globally with a market cap of over 2 trillion dollars. Apple devices are renowned for their design aesthetic and attention to detail.

    • Gavin Wright
    • How Apple Defines Their Brand
    • The Brand Values That Underpin Apple's Success
    • Apple Brand Personality: How They Look, Feel and Sound
    • What Apple Does

    Why does Apple exist? ‘To build the best products in the world that enrich people’s lives.’ Apple's 'WHY' - what they often call their ‘North Star’ and sometimes their mission - is what drives them. Making money, profit, delivering returns to shareholders - these are the outcomes of their WHY – not the mission itself. You hear this in interviews wi...

    Apple have known the importance of WHO they are from the beginning. If you haven’t listened to Steve Jobs launch the Think Different campaign to his employees, then take 4 minutes out of your day for a hit of brand-building excellence in one rousing speech. (It’s old (1997) but still gold). His most quoted line from this speech is, Talking about 's...

    How they do things is as much a hallmark of Apple's brand as what they make and do. In 2013, at their WWDC they premiered their beautiful Intention videothat expressed this so sublimely. It spells out to their customers and employees how they approach making their products. That each starts with intention - with their WHY -enriching and enhancing t...

    The last of the 4 questions you need to answer in a brand strategy is: WHAT do you do? So what does Apple do? Who cares by this point?! (It's ‘Hardware, Software, Services’ if you really want to know...) What they do is so subservient to WHY they exist, WHO they are, HOW they do things and HOW they look, feel and sound. That’s why their brand stret...

  4. 2 days ago · Apple Inc., American manufacturer of personal computers, smartphones, tablet computers, computer peripherals, and computer software and one of the most recognizable brands in the world. It was the first successful personal computer company and the popularizer of the graphical user interface.

  5. Sep 26, 2022 · Fact checked by. Yarilet Perez. For years, Apple ( AAPL ) has held onto its rank as the most valuable publicly traded company in the world. As of Sept. 2, 2022, its market capitalization is...

    • Rebecca Mcclay
  6. en.wikipedia.org › wiki › Apple_IncApple Inc. - Wikipedia

    Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services.

  7. Apple is well-known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to ...

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