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Sep 26, 2016 · A Field Marketing Organization offers many benefits to insurance agents and strives to make their job easier. In the simplest terms, a FMO is a company that provides insurance agents or agencies with insurance products and marketing services. Every FMO offers something different.
Apr 10, 2024 · Definition of an FMO. A field marketing organization (FMO), similar to an independent marketing organization (IMO) for health insurance, connects agents with insurance products. An FMO acts as a liaison between an insurance carrier and an independent insurance agent.
Dec 20, 2019 · Uplines, either called IMO (Insurance Marketing Organization, or some times Independent Marketing Organization) or FMO (Field Marketing Organization, or sometimes Financial Marketing Organization) simply help agents stay independent and sell insurance with a little bit of support.
By definition, an FMO facilitates a business relationship between insurance carriers and independent agents offering their products. Watch to learn how they support agents in all areas of your business.
- What type of insurances do you specialize in? It’s always good to confirm that the FMO you’re interested in specializes in your niche. If you sell life insurance, you want to make sure you’ll have good support on that area.
- Do you have a quote engine? For the most part, every FMO is going to have a quote engine you can access, but it’s still a good question to ask. You can even ask if you can test it out to get a feel for the ease of use and any nice features that’ll help you down the road.
- What kind of customer service do you offer the agent? This is really important to ask because every company out there – no matter what industry – is going to tell you they have great customer service.
- What is your policy on releases? This is a very popular question from agents, and it’s tough to tackle as an FMO. But we’re transparent and always have been, and our relationship with the agent will always take priority.
Before you decide on an FMO, make sure you thoroughly understand what they have to offer. We outline what to look for when making this important business decision. Search
Feb 21, 2024 · What does a field marketer do in an organization? A field marketer is instrumental in planning and running field marketing campaigns. They focus on activities that connect the brand directly with its local audience and facilitate an essential link between the two.
