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- DictionaryBook tour
noun
- 1. a series of talks and interviews in different places given by an author in order to promote a recently published book: "he is fresh off the book tour for his first book"
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Apr 20, 2017 · John Scalzi reveals what's really happening behind the scenes when authors go on book tour - and come to the Festival of Books.
Oct 17, 2015 · In recent years, and especially since the recession of 2008, when author advances shrunk and publishing had to tighten its collective belt, one of the first things to go were book tours (not to...
What exactly is a book tour? What do I do while on a tour? A book tour is a wonderful method to connect with your network in person and attract new readers.
A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell ...
- Events drive media; media drives sales: The speaking event itself is important, but what happens around it is even more important. My publicist often described events as “anchoring,” because they’re the foundation on which media attention is built.
- Plan ahead: Many of the best speakers series are planned six or eight months in advance. If you get in early, you’ll have more flexibility in scheduling.
- Find good partners: If you schedule events with groups that have well-established and well-attended speaker programs, they’ll have nice venues, good tech support, and an ability and willingness to spread the word.
- The Goldilocks Scenario: Medium-sized cities are often easier to book an event, get media attention, and attract a good-sized audience. In the big cities you’re competing with many other worthy events.
Nov 30, 2022 · Danielle Kaplan: As an avid reader in the past I imagined a book tour involving an author doing a reading of their work in a local bookstore. If the author was successful, maybe a couple of print or live interviews to promote the book.
Mar 27, 2015 · The book tour is about making connections with potential readers and their circles of influence. It’s about building relationships. An author must get her book in front of people who are already avid readers.
