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- DictionaryBliss point
noun
- 1. the amount of an ingredient or combination of ingredients (especially sugar, salt, and fat) in a food that makes it most enjoyable to eat and difficult to resist: "food companies that engineer the bliss point make unhealthy snack foods hard to resist"
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Moskowitz used the term, bliss point, to describe "that sensory profile where you like food the most." The bliss point for salt, sugar, or fat is a range within which perception is that there is neither too much nor too little, but the "just right" amount of saltiness, sweetness, or richness.
Nov 7, 2023 · The bliss point in food is the perfect concentration of a nutrient in a food that maximises its palatability. Moskowitz conducted experiments with focus groups to determine the bliss points for sugar, fat and salt. He turned food into math to design the most tasty and profitable foods.
The bliss point. The term was coined by a US market researcher and psychoanalyst, Howard Moskowitz, known for his work in creating soft drinks and pasta sauces, and refers to the point at which sugar, fat or salt are blended to delicious perfection. In other words, it's when the ratio of sweetness, saltiness or richness is most irresistible.
Feb 20, 2013 · Finding the bliss point required the preparation of 61 subtly distinct formulas — 31 for the regular version and 30 for diet.
Dec 16, 2015 · The food industry has processed lots of foods to hit that "bliss point" — that perfect amount of sweetness that would send eaters over the moon. In doing so, it's added...
Apr 24, 2023 · Moskowitz explained that the bliss point is the point at which the sugar, salt, and fat content of a food are in perfect balance to create the maximum pleasure for our taste buds. For food scientists, bakers, and chefs, the bliss point is the holy grail.
Mar 19, 2019 · In fact, food manufacturers spend millions to find the “bliss point” for each food: that irresistible ratio of sugar, salt and fat. These foods bypass our normal fullness...
