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Ford Motor Co. on Monday said it will cease manufacturing operations in Brazil amid an ongoing restructuring of its global operations and challenging economic conditions in South America.
Jul 28, 2023 · Brazil, in an early example of the extraordinary incentives it would offer multinational corporations to set up in the Amazon, granted Ford in 1927 a parcel nearly the size of Connecticut.
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- The Rise of Rubber
- Ford Sets His Sights on Brazil
- The Founding of Fordlândia
- Fordlândia’S Workers Revolt
- The End of Fordlândia
With the invention of the pneumatic tire and the combustion engine at the end of the 19th century, horseless carriages were, at last, a reality. But for years, the car remained the preserve of the wealthy and the privileged, leaving working and middle-class people to rely on trains, horses, and shoe leather. That all changed in the 1908, when Ford’...
In a move that now seems blatantly dystopian, Ford named his rubber town Fordlândia. Ignorant of the difficulties of creating a British-style rubber plantation in the Amazon, Ford reasoned that rubber ought to be grown in its natural homeland, Brazil. In fact, Brazilian officials had been courting Ford for years to attract his interest to rubber gr...
In 1928, the British backed out of the Stevenson Plan, once again leaving rubber prices to the free market. The plan to begin rubber production in the Amazon no longer made financial sense, but Ford carried on with his vision nevertheless. Ford secured 2.5 million acres of free land, promising to pay 7% of Fordlândia’s profits to the Brazilian gove...
The 3,000 local employees of the Companhia Ford Industrial do Brasilhad come to work for the eccentric industrialist expecting to be paid the $5 their northern counterparts enjoyed, and thinking they would be able to live their lives much as they had before. Instead, they were dismayed to learn that they would receive $0.35 per day. They were force...
In 1933, the Ford Company’s management shifted most of its rubber production 80 miles downriver to Belterra, where factional rivalries within the company continued to hinder productivity as the effort struggled on. By 1940, only 500 employees remained at Fordlândia, while 2,500 worked at the new site in Belterra. Employees at Belterra weren’t subje...
- Morgan Dunn
- Ford dreamed of taming nature—and capitalism. He was a pioneer of vertical integration. By the 1920s, his company controlled the extraction of just about every natural resource required to build a Ford car, except the latex for hoses, valves, and tires.
- But Ford failed because he misunderstood ecological communities. The most common rubber tree grown around the world, Hevea brasiliensis, was native to the Amazon.
- Despite its failure, many Brazilians are nostalgic for Fordlândia. Ford abandoned the project in 1934. But, surprisingly, local residents still speak kindly of the short-lived, ill-fated endeavor.
- Ford’s dream was reborn in the soybean. As his project in Pará was failing, Henry Ford was back in Dearborn, Michigan, occupied with his latest obsession: finding industrial uses for the soya bean.
Feb 9, 2017 · A small town meant to resemble the Northern Michigan of the 1930s, Fordlândia is frozen in time deep in the heart of Brazil’s Amazon rainforest. This remote piece of land was developed in 1928 by the Ford motor company as a means for the largest rubber plantation on the planet.
- Eleanor Cunningham
Jan 11, 2021 · In Brazil, sales dropped 26% and are not expected to recover for at least two years, Ford said. The US car giant is closing its last three Brazilian factories, with a loss of 5,000 jobs.
May 20, 2021 · Ford had burned through $7.8 billion, the bulk in accumulated losses but also some cash injections, according to the documents filed in Sao Paulo state, where the automaker is registered in...
