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What is a meta description tag?
A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.
Jan 4, 2024 · This guide covers what meta descriptions are, and how to write compelling meta descriptions and optimize your site for search engines. What is a meta description? A meta description is an HTML tag that summarizes a webpage’s content.
- What should I write in a meta description?A meta description should include a compelling summary of the page someone is about to click on. It should clearly tell them what they’ll gain by c...
- Are meta descriptions important for SEO?Yes. A meta description tag is valuable for both search engines and web browsers. They help browsers understand what your page is about and if your...
- What are the best meta description practices?Consider a browser’s mindset Make it unique Keep it at optimal length Make it actionable Add a call to action Use your target keyword Avoid meta de...
- What should I do if I don’t have a meta description?Write one!
Mar 14, 2024 · What Is a Meta Description? A meta description (also known as a “description tag”) is an HTML attribute designed to describe the content of a webpage. Here’s what a meta description looks like in HTML form: < meta name=”description” content=”This is meta description text” />
Dec 15, 2023 · What Is a Meta Description? A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs).
- Keep it the Right Length. Remember, meta description length is a crucial consideration. While it’s true that Google won’t penalize you for longer meta descriptions, it will truncate them beyond 160 characters.
- Include Your Target Keyword. Incorporating your target keyword in your meta description is crucial for search engines and searchers. It signals to Google and the searcher that your content is relevant to the query.
- Write Unique Meta Descriptions. Google appreciates uniqueness, and that includes meta descriptions. Each web page should have a distinct meta description that accurately reflects its content.
- Make it Actionable. An actionable meta description is like a call from a trusted friend who says, “Hey, you’ve got to check this out!” It inspires action and beckons the reader to click.
Jan 26, 2023 · The meta description is an HTML tag you can set for a post or page of your website. In it, you can use roughly 155 characters to describe what your page is about. If you’re lucky, Google will show it beneath your page’s title in the search results. It allows you to convince search engine users that your page will offer what they are looking for.
Jan 20, 2022 · A meta description is an HTML element that summarizes and describes the content of a page to help users and search engines understand it better. The meta description snippet contains approximately 160 characters on desktop and around 125 characters on mobile.
