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Jun 6, 2019 · Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interests.But there is a key challenge in modern Instagram publishing - with the subsequent rise of Instagram Stories, it can be difficult, at times, to decide which posts are feed-relevant, and which are, alternatively, Stories-worthy.
May 7, 2021 · The more engaging your Stories are, the more Instagram’s algorithm is likely to boost your Stories. Because Stories disappear after 24 hours, they’re often used much more casually than the Instagram feed. Stories are often shared in the moment. Nothing is going on your permanent record here, so feel free to try new things and engage with ...
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What are Instagram stories & feeds?
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What are Instagram stories & how do they work?
What are Instagram feed posts?
- The Rise of Instagram Stories
- How Do Stories Relate to Your Sales Cycle?
- Are Feed Photos Dying?
- Stories vs Feed Content
- East Carolina University: The Perfect Example
- Final Thoughts
The rise of Instagram Stories has caused a duality on the platform. While users tend to perceive feed content and Stories similarly, they also associate them with very different use cases. For instance, people are likely to visit Instagram Stories to see timely and authentic content. They appreciate that it disappears after 24 hours, and that it he...
Now we know why Stories are important, we need to figure out how they fit into the sales funnel. To begin with, it's important to keep in mind that Stories are best used to target users who are in the middle of your sales funnel. Stories invite users who already follow your brand to view and engage with your content more consistently, and therefore...
The Instagram feed, or timeline, is used for a broad range of reasons. A survey carried out by Metarevealed that the most common reasons people use the feed were to find information and discover new products, brands, or accounts related to their interests. Posting feed photos will always remain relevant for businesses, as it's an ideal way to reach...
Now we've established that feed content and Stories are both important for your businesses, let’s sum up how they compare, and how you should use them in a tactical manner. Feed content usually lives on your profile forever (unless deleted or archived). Knowing this, most businesses keep their feed content edited and curated in order to be as aesth...
East Carolina University (ECU) is using their Instagram feedto build their brand and showcase their highlight reel. They preserve their feed by featuring the very best of their content. Additionally, each feed post works in unison with other previous posts in the feed, to connect their content together. In terms of creating engaging feed content, t...
Instagram is an ever-changing platform where your ability to adapt and put out timely content is key. However, Instagram Stories have made serious advances in recent years, and not leveraging these features will put your brand at a disadvantage. The bottom line is that you should combine the feed and Stories features in order to reach your target a...
Apr 19, 2023 · Instagram Story. Instagram Stories are a great way to share photos, videos, and thoughts with your friends. Unlike Instagram feed, it is an interactive slideshow feature on Instagram that allows you to share moments throughout the day without permanently posting them to your profile. An Instagram Story can include both images and videos up to ...
Best Instagram Story Practices. Stories are designed to engage with your current followers, and since they’re right at the top of the screen, people will probably click your story before they see your Feed post. Stories are only on your page for 24 hours, so this is where you can post in-the-moment content without worrying about how it fits ...
Nov 13, 2023 · Instagram posts are best for content that is: Evergreen – Content that you want people to be able to see forever. Curated – Aim for high-value content on your Instagram feed. Designed for reach – Posts are more likely to reach new audiences than Stories. Soundless – Most users scroll their feed with the sound off.
Jul 31, 2022 · All of these types of posts go in the Feed. Your Instagram Stories are those that show up at the top of your home feed tab. They are the 15 second little videos that people can watch. They last for 24 hours and then they disappear. Both of these types of posts have different purposes. Your Feed posts accomplish 2 things.
