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    • What is marketing automation?

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      • Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
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  2. What is marketing automation? | Adobe Glossary › glossary › marketing-automation

    Marketing automation is the technology that allows companies to centrally orchestrate and manage their interactions with customers.

  3. What is Marketing Automation | Microsoft Dynamics 365 › en-us › marketing

    Marketing automation software is designed to resolve these challenges. Automating these tasks across channels and enabling a personalized approach to customers not only increases marketing effectiveness and ROI, it leads to happier, more satisfied customers as well. The goal of marketing automation software

  4. HubSpot Marketing | What is Marketing Automation? › marketing-automation-information

    Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers.

  5. What Is Marketing Automation? - › what-is-marketing-automation

    Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.

  6. What is Marketing Automation? An Updated Guide (2021) › blog › marketing-automation

    May 10, 2021 · Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. Marketing automation is often used for activities like email, advertising, and social media posts. Marketing automation providers, at the most basic level, let you schedule a series of emails in order.

  7. What is Marketing Automation? - Marketo › marketing-automation

    Marketing automation enables many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing.

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