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Mar 26, 2024 · A comprehensive guide to understanding what a splash page is, which elements to include and how to create one for your own website. Plus, some great splash page examples.
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- Age verification splash page (Tito’s) You can verify age with a yes or no question, like this one, or require visitors to enter their birthdate. (All based on the honor system, of course.)
- Simple newsletter signup (Digiday) A splash page-style overlay on Digiday’s blog. (Source) What this overlay does well: Tells the user what they’re opting into.
- A delicious newsletter signup (Gimme Some Oven) OptinMonster lets you create lead magnet popups like this simple overlay. (Source) What this overlay does well
- Mobile-friendly email list signup (Tom Ford) In the words of Jay-Z: “I rock Tom Ford.” And Tom Ford rocks the mobile-responsive overlay. (Source) What this splash overlay does well
Jan 5, 2023 · A splash page can be a powerful way to communicate key messages. In this guide we show you how to create a great splash page.
- Owain Williams
- Age verification: Bell’s Brewery. If you’ve ever visited the website of your favorite brewery or winery, you’ve likely seen one of these: That’s right—the good ol’ age verification window is acting as a splash page.
- Discount offer: Craft Beer Market. You might be thinking we prefer beer here… but it’s just because these examples are too good to ignore. Discount offers and promotions are commonly shared through splash pages, but this is a great example of how you can create FOMO around a time-sensitive offer.
- Offer conversion: InspiredGo. InspiredGo is also using its splash page to offer a discount or promotion, but they’ve done things a bit differently. They use a sequence of three splash pages to optimize offer conversion, bringing up a new splash page each time the customer completes a step.
- Offer conversion: Superpath. In this next example, Superpath has also used its splash page to accelerate conversions with a different spin. Superpath is trying to gather sign-ups for its membership by boldly stating its value proposition with simple yet impactful copy.
A splash page, or splash screen, is a large window that serves as an introductory page and appears as the first page before a user enters a website. The splash page provides a simple intro message, promotes a product or event, offers exclusive deals, or even warns users of the necessary information.
Our detailed guide is here to answer your question "What is a splash page," covering their essence, and pros and cons + compelling examples.
What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens. How a splash page is different from your homepage and other post-click landing pages. What components should be used when creating an effective splash page.
