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Mar 18, 2024 · We came up with 50 law firm name examples using this approach that you can use for your firm. Just try switching out the names for your own name. Johnson & Carter Associates. Sinclair Legal Group. Henderson & Partners. Martinez & Co. Law Office. Kim & Lee Legal Solutions. O'Connor & Associates. Gupta Law Firm.
- Types of Law Firm Names
- Considerations For Naming Your Law Firm
- Best Practices For Naming Your Law Firm
- How to Choose The Best Name For Your Business
- Steps to Developing A Great Law Firm Name
- Jog Your Creativity with These Examples
- Final Thoughts on Naming Your Law Firm
There are two approaches to naming law firms—traditional and trade. Which kind you should use depends on factors like where you practice, how many partners you have and what kind of reputation your name has (or doesn’t have).
The language you use can impact how people perceive your practice. Since your firm name is often people’s first impression, you want to use your name as an opportunity to capture potential clients’ attention.
1. Add last names
As we mentioned above, traditional names tend to include the last names of partners. In some states, this is a requirement instead of merely a tradition. If you’re starting a solo firm, this will simply be your last name. If you have partners, think about how you will order the last names. Say a few possible combinations of the partners’ last names. Which version sounds the best? You may also want to try shortening the partners’ last names.
2. Add your practice area
Adding your practice area can let potential clients know right away how you can help them, or if you’re the right law firm for them. However, consider whether you may expand your practice areas in the future. Ideally, you won’t want a name you have to change any time soon.
3. Make it clear that you are a law firm
We recommend that you consider adding “law” or “legal” to your firm’s public name. This shows right away that you’re a law firm, instead of an accounting or consulting firm.
The best law firm names take into consideration the firm’s brand and marketing strategy. As mentioned above, not all states allow law firms to have trade or brand names. However, even if you’re using surnames, you should think about what your law firm’s brandis and what you want it to be. When you’re thinking about naming your law firm, it’s import...
1. Brainstorm
Write down whatever comes to mind. There are many popular and effective brainstorming techniques, including brainwriting, mind mapping, and rapid ideation. The brainstorming process can be a joy—whether you can spare an afternoon or just 30 minutes to focus on coming up with law firm name ideas based on the law firm naming conventions and methods mentioned above. For example, you can set aside 30 minutes to brainstorm. Narrow down options. Some tips for doing this: 1. Sort your options into t...
2. Get some third-party opinions
Have you worked on something for so long that you get a little cross-eyed? In addition to taking a break and revising your list of top law firm name options, we suggest getting third-party opinions from friends, family, or colleagues. Naming a law firm is a huge undertaking. You’ll want to make sure your law firm’s name sounds great to everyone—not just you. Your friends, family, or professional peers may see things you don’t, or have additional good ideas. If you can, we recommend asking a p...
3. Check the domain and business registration availability
As our lives go increasingly digital, creating a law firm website is an absolute necessity. This means you need to check if both the URL and business name for the law firm name you want are already taken.Having the same name as another law firm or business poses some issues. Your clients may confuse your law firm with another business, and it’ll be harder to get your search engine optimization (SEO)efforts off the ground. As a refresher, a domain name is basically your website address. You ca...
Creative names
You can use these examples of non-traditional law firm names* to inspire your brainstorming process. Remember, always check if you can use a brand name or trade name for your law firm in your state: 1. Legally Grounded 2. Lawist 3. Justice Shields 4. Empire Gate 5. Wingtip 6. Sputnik 7. Dharma 8. Future Wise 9. Silver Wire 10. Blue Vault If you’d like more law firm name examples to inspire your brainstorming process, below are some interesting names from law firms with great success stories....
As you can see, there’s lots of things to consider when naming your firm. And since your name goes on all of your materials and helps build your reputation, you won’t want to keep changing it. To recap how you can get it right, ensure your law firm name: 1. Isn’t misleading 2. Meets all rules and recommendations set out by the ABA and your state ba...
People also ask
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2. Add your practice area. In most cases, adding geographical elements to a name isn’t the best practice as it can restrict your growth in a global landscape. However, as a law firm, you’re only going to be able to practice in a specific area, so it’s easier to add this information to your name.
Apr 20, 2021 · Overall, adding “associates,” “firm,” or “group” is a common addition to law firm names. Avoid Confusion Whether you pick last names or practice areas, your services need to be clear.
Feb 1, 2024 · Adding surnames or abbreviations of names to your law firm may be the easy and obvious option, but it could be a headache down the road. When attorneys leave or join the firm, or there is a deceased lawyer in the name, this requires name changes, and changing your firm's name could hurt business.
Firm Names For Multi-Partner Practices. If you’re starting a law firm that has two or more partners, the most common naming convention is to list each partner’s last name (i.e. Lincoln & Roosevelt LLP). But be aware that the ABA Model Rules prohibit you from listing the name of: a non-lawyer. a lawyer not associated with the firm.
Ideally, these should be easy to pronounce and spell. Regardless, try to include no more than four or so names, and be sure that everyone approves each of the firm name ideas. Check abbreviations to ensure that all ideas portray a favorable image of the firm. "Beck, Aisley, & Douglas" for example, might be a bad idea. 4.2.
