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- TikTok is a global entertainment platform that enables brands to meaningfully connect with people at scale. Working with global research and measurement partners, it is proven that TikTok delivers measurable business impact across the user funnel.
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Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company.
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
May 24, 2022 · That’s why we wrote this guide! Below we break down the benefits of using TikTok for business and ideas to help you get started ASAP. What Are the Biggest Benefits of TikTok for Business? The fastest-growing social platform by far, TikTok has quickly gone from being a viral trend to a staple social network for brands.
- Create unique and relevant content. The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform.
- Add music and effects to your videos. TikTok is all about taking your social videos to the next level and getting noticed with the help of catchy, trending music and creative effects.
- Leverage TikTok’s content publishing features. TikTok makes it just as easy to share, optimize and organize your videos as it is to record and edit them.
- Decide when and how often to post on TikTok. One of the most important strategies for any social media platform — not just TikTok — is to pay close attention to the usage behavior of your audience.
- Create a TikTok business profile. First, you need to create a TikTok business profile. You have two options for profile types: business and creator. While creator accounts get access to more audio clips and monetization features, you’ll want to opt for a business account.
- Fill out your TikTok profile. Complete your TikTok profile so new followers know exactly what type of business you run and what you sell or offer. There are four main areas that you need to fill out
- Get to know TikTok. Before you move onto anything else, take some time learning how to use TikTok to reach your audience. Start by scrolling through your new For You page and watching the different types of videos that appear.
- Pinpoint your goals. What are you hoping to achieve on the platform? Before you start building out a content strategy, you need to know why you want to have a presence on this platform.
Dec 6, 2023 · Build Connections: TikTokers engage with brands on the platform to see them in a different light, and it usually ends up building deeper relationships. 73% of TikTok users feel stronger connections with brands they follow on the platform. Building brand awareness, engagement, and sales—sounds like good reasons to join TikTok, right?
May 9, 2023 · So, what does this mean for marketers? Overall, these studies show how TikTok works to deliver business results for marketers through effective, engaging ads that resonate with audiences. Here are the key things to remember: 1. TikTok is an effective and efficient part of the marketer's media mix – and it's one that drives big results. 2.