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Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company. How does TikTok work?
The Behind the Business series features top TikTok creators that have found success growing their own small businesses on TikTok, and want to show you how you can do it too - all you need is a...
- Demographics. YouTube. With a global user base of more than 2 billion people, it's safe to assume that your target audience is on YouTube. Let's take a closer look at its user base.
- Popularity. There's no real competition here (yet). YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population.
- Content Format and Length. YouTube. Unlike other social media platforms, YouTube has become the unofficial home for long-form content. For instance, you've likely stumbled upon a 30-minute workout video or even a 2-hour podcast on YouTube.
- Ad Formats. YouTube. YouTube ads are powered by Google. You have several ad formats to choose from, including: Discover ads — ads that appear on the YouTube homepage or search results pages.
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
- Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
- Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
- Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
- Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
Jun 16, 2023 · Why use TikTok for business? TikTok offers plenty of bang for your buck when it comes to reaching its key demographic: Gen Z consumers. The platform is where this generation is discovering trends, brands, and new products, therefore it’s the perfect place to position your business for maximum discoverability.
Oct 11, 2022 · Who created TikTok? Who owns TikTok? How does TikTok work? Who uses TikTok? Why is TikTok so popular? How to use TikTok for business; Is TikTok a good fit for you?
