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Why should brands use TikTok?
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Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company. How does TikTok work?
The Behind the Business series features top TikTok creators that have found success growing their own small businesses on TikTok, and want to show you how you can do it too - all you need is a...
May 29, 2023 · A business account on TikTok is free. TikTok’s business accounts give you access to insights about your video performance and followers and allow you to access Business Suite tools like advertising, auto-messaging, and more.
- Demographics. YouTube. With a global user base of more than 2 billion people, it's safe to assume that your target audience is on YouTube. Let's take a closer look at its user base.
- Popularity. There's no real competition here (yet). YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population.
- Content Format and Length. YouTube. Unlike other social media platforms, YouTube has become the unofficial home for long-form content. For instance, you've likely stumbled upon a 30-minute workout video or even a 2-hour podcast on YouTube.
- Ad Formats. YouTube. YouTube ads are powered by Google. You have several ad formats to choose from, including: Discover ads — ads that appear on the YouTube homepage or search results pages.
Jun 16, 2023 · Ahead, discover how your brand can use TikTok for business to build community, drive brand awareness, and meet conversion goals using an organic content strategy and the power of video ads. Why use TikTok for business? TikTok offers plenty of bang for your buck when it comes to reaching its key demographic: Gen Z consumers. The platform is ...
- Dayna Winter
May 9, 2023 · 1. How TikTok drives sales for brands. Multiple studies have shown that TikTok generates business impact across several critical dimensions, including return on ad spend, sales efficiency, incremental sales and offline sales.
Well, that is the power of TikTok. And in this course, we're going to teach you everything that you need to know in order to create a TikTok strategy that works for your business. You'll learn all about how the powerful TikTok algorithm actually works and get tips for creating your own viral videos.
