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Mar 10, 2023 · TikTok users are big spenders. In 2021, users spent a whopping $2.3 billion on the app—compared to just $1.3 billion in the previous year. If you want to leverage this spending power for your own business, you’ll need to connect how you use TikTok to your overall business strategy.
TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
Dec 9, 2022 · All in all, TikTok has proven itself to be a highly effective social media platform for businesses. Its unique format makes it fun for customers while simultaneously giving your...
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
- Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
- Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
- Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
- Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
Share. With one billion+ active global users, TikTok is a video platform you shouldn’t leave out of your marketing strategy. To get the most out of it, we’ve prepared this complete TikTok for business guide to achieving bigger and better results. Get Cool TikTok Templates. Hundreds of Freebies for Your Project! Get Freebies.
Jan 26, 2024 · Cost-effective social media marketing. TikTok gives you a great bang for your buck. Getting started with TikTok is relatively cheap and easy, and TikTok has the highest engagement rate of any social platform, has huge viral potential, and provides an excellent, cost-effective opportunity for marketers. Vast audience reach.
