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  1. Dictionary
    vi·sion
    /ˈviZHən/

    noun

    verb

    • 1. imagine: rare "we visioned a small lawn surrounded with a perfect tangle of trees"

    More definitions, origin and scrabble points

  2. vi· sion | \ ˈvi-zhən \. Essential Meaning of vision. 1 : the ability to see : sight or eyesight She has good/poor vision. She has normal vision. = She has 20/20 vision. See More Examples.

  3. Dec 10, 2017 · Vision is the ability to close your eyes and imagine a future that not yet exist. It is the ability to see beyond the mess that may be in front of you, to abstract away from it, to clean it up and...

    • What Is A Vision Statement?
    • How A Vision Statement Works
    • Vision Statement vs. Mission Statement

    A vision statement is sometimes thought of as a picture of your company in the future, but it’s much more than that. When creating a vision statement, you're articulating your hopes and dreams for your business. Your vision statement is your inspiration, and it will serve as the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, "Where do we want to go?" Once you have one, your vision statement will have a huge influence on your decision-making process and the way you allocate resources.

    While a vision statement doesn't tell you how you're going to get there, it does set the direction for your business planning. That makes creating one especially important for small businesses—poor planning is one of the main reasons small businesses fail. Conversely, being able to craft and articulate a vision is one of the hallmarks of a strong business leader. A company's vision statement also provides a point of focus for the marketing team. Marketing campaigns and messages can be checked against the vision to ensure that the marketing is in line with the direction provided by the vision statement.

    Unlike the mission statement, a vision statement is for you and the other members of your company, not for your customers or clients. The purpose of the mission statement is to tell the world what you do and how you do it. In other words, the vision statement is forward-looking, while the mission statement addresses the here and now. The vision statement is the dream; the mission statement is the reality. While they aren't the same thing, they are interconnected. You can (and should) use your mission statement and core competencies to inform your vision statement. Writing a vision statementwithout recognizing your current situation is a missed opportunity. Once you have both your vision statement and your mission statement, then you can start working on connecting those two concepts by creating an action plan. This is the detailed, step-by-step plan that that will help you make the vision you have for your business a reality.

    • Defining The Strategic and Organizational Vision
    • Why Is A Vision Statement Important?
    • Examples of Good Corporate Vision Statements

    Every vision starts with a visionary leaderwho is able to create mental and verbal pictures of desirable future states. It’s also important for visionary leaders to share their vision with their partners including customers, suppliers, and employees. The board of directors needs to understand the importance of taking sufficient time to define the mission, vision, and values statements. The vision statement is the basis for everything else they do. Employees look to the vision statement for long-term direction. Corporations exist to make a profit and work in the best interests of their shareholders. Beyond that, many companies are interested in many other things as well. A long-term approach to business means that the company desires to serve like-minded customers. A vision statement caters to the characteristics and lifestyle of the customers they serve as well as the market conditions. Writing a vision statementis part of the strategic vision planning process. It takes planning, ti...

    A vision statement isn’t just an exercise. It defines the core reason for a company’s existence and makes work more meaningful. A vision statement usually helps to attract and engage passionate, like-minded employees, one of the main purposes of a vision statement. Companies can more easily build an appropriate organizational vision culture around the vision statement and work towards strengthening the culture. A corporate vision statementgives everyone clarity around the big picture which sets the stage for improved decision-making and targeting the right customers.

    To be a nerd for all your needs. It’s short, sweet, catchy, and has a nice ring to it.
    To make people happy. It’s short and to the point and it dovetails nicely with their tagline, “The happiest place on earth.”
    To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally. Based on qualities that women appreciate.
    To accelerate the world’s transition to sustainable energy. Nearly every word has meaning for today and into the future.
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