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Jan 25, 2024 · Valentine's Day Email Marketing: 6 Tips for Higher Email Open Rates. Tip #1: Segment Your List by Gender. Tip #2: Send the First Email Campaign Before D-Day. Tip #3: Tell a Love Story. Tip #4: Make a Promise and Deliver It. Tip #5: Utilize Wish Lists and Gift Guides. Tip #6: Remember Those Not in a Relationship, Too.
- Tip #1: Send The First Email Campaign Before Valentine’s Day
- Tip #2: Segment Your Valentine’s Day Email Marketing Based on Activity
- Tip #3: Find The Perfect Email Subject Lines with A/B Testing
- Tip #4: Leverage Your Order Confirmation Emails
- Tip #5: Give Your Procrastinators An Extra Nudge on Valentine’s Day
- Tip #6: Show Your Love For Your Customers with A Valentine’s Day Email
- Tip #7: Don’T Forget Those Who Are Not in A Relationship
- Summing Up
After the New Year, don’t be afraid to send your subscribers a sneak peek of your upcoming Valentine’s Day sale. While they may groan at the realization that the holiday is right around the corner, they’ll appreciate the reminder that they need to start shopping. Keep your first campaign simple and play with the expectation and excitement that come...
By now, you’ve heard us say it a million times: Segmentationis a great way to reach your audience on a personal level. For example, you can start your Valentine’s Day campaign with a general email about your upcoming sale to your main list, then send a campaign to the ones that converted, with some upselling or cross-selling opportunities. Of cours...
A/B testing emails is a must for marketers.You can run tests to find the perfect Valentine’s Day email templates, fine-tune the messaging and CTAs, or make sure you’re putting your most eye-catching email design out there for all your contacts to see. Sometimes, there’s so much you can test that it might feel a little overwhelming. If you’re short ...
Valentine’s Day is a great time to go for the upsell. It’s a time when people go all out for their loved ones, so use email to make sure they are aware of all their options, even after they’ve placed an order. For example, if one of your subscribers orders a necklace, follow up with an email to let them know they can purchase matching earrings or a...
Has someone clicked through to your landing pages several times leading up to the holiday without making a purchase? You might be dealing with a classic holiday procrastinator. These shoppers are professionals at waiting until the last minute to order gifts, then trying to order something in a panic, on super short notice (and they will still expec...
Valentine’s Day isn’t just for couples, it’s also a great chance for you to show your subscribers how much you love them! Send them a personalized deal that will make them feel valued and special. For example, try sending your most loyal customers a small discount that can be used on Valentine’s Day. If they’re a frequent customer, sending them a c...
Sure, February 14 is supposed to be the occasion for people to celebrate Valentine's Day with their significant other. But what about those of us who are not in a relationship? We don’t want them to feel excluded, do we? Send out an email campaignencouraging your subscribers to indulge and get something for themselves. The practice of self-love has...
We hope you’re not feeling too sappy after our love-filled email examples. Don’t miss your chance to form a love connection with your contacts this Valentine’s Day – you might even enjoy a boost in your sales! Remember these tips: 1. Send a first email campaign before Valentine’s Day. 2. Segment your email marketing for Valentine’s Day based on act...
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- KFC and Deliveroo. Because we always love it when companies collaborate and come up with ingenious themes and campaigns.
- Niluu. Because self-love is important even on this day. The designer brand of sustainable, eco-friendly, vegan lingerie, Niluu, created a Valentine’s Day marketing campaign with a very unique theme that has recently turned into a trend.
- Pandora. Because little acts of love need to take place every day. Authenticity is one of the best selling points for a marketing campaign and Pandora came up with a very bright concept.
- Etsy. Because it broadens the meaning of Valentine’s Day transferring it to a whole community. The famous eCommerce platform, Etsy, decided to dedicate this day to its freelancers by making a ready-made graphic with the aim of promoting their work on social media.
- Tinder x Spotify Valentine’s Day Playlist. Music connects people, whether it’s on Valentine’s Day to set the mood, or during any other day of the year when you feel like sharing a part of yourself through music.
- Gucci Valentine’s Day collection. Last year, Gucci made sure people could buy luxurious Valentine’s Day themed gifts by creating a collection of bags, pieces of jewelry, fragrance, and makeup just perfect to offer to that special someone.
- Ghosted for Valentine’s Day. In 2021, ampm was one of the official sponsors of Costa Rica’s biggest music festival, Picnic Festival, where Karol G was announced as a headliner.
- Logistical Nightmare. In the Philippines, there is a known thing that relationships between Northerners and Southerners end because of “geographical incompatibility.”
- Director of Getresponse MAX
- Help make this day special. Even though the COVID-19 pandemic has finished, many still don’t feel confident about going into crowded areas and celebrating Valentine’s Day like they used to.
- Cherish the unique relationship you’ve built. A relationship with a loyal customer is priceless. So, who said you can’t celebrate it on the Lovers Day?
- Use subtle charm. If you don’t want to stray too far away from your usual newsletter in design or copy, sprinkle a few flirtatious elements into your email.
- Make a promise and DELIVER. Do you know one of the main reasons your customers don’t shop online close to Valentine’s Day? It’s not because they don’t love your offers, or because they feel your inventory is overpriced.
Feb 14, 2023 · Here are 20 Valentine's Day marketing campaigns that stole our hearts. 1. Toblerone - The Love Insurance. To address the fear and uncertainty that can come witha new romance, Toblerlone's 2023 Valentine's Day marketing campaign offers consumers a little reassurance in the form of "love insurance." Image source.
Feb 2, 2023 · Timing is everything. For a successful email campaign, it‘s important to plan ahead and to determine the target audience, message, and layout. In addition, the campaign should be timed well. In order to use the full potential for valentine’s campaigns, the campaign duration can be extended beyond the 14 of February.
