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- If you want to convert Valentine’s Day shoppers into customers, make your delivery dates clear and visible across your website, as well as in your popups and emails. What’s more, remember to write the last date customers can place orders for Valentine’s Day or when they can expect to get their items delivered.
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How to promote your products on Valentine's Day?
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How do you make a valentine's day marketing strategy more effective?
Jan 5, 2024 · 1. Use Targeted Popups. 2. Run a Valentine’s Day Sale. 3. Offer More Benefits. 4. Make Your Delivery Dates Visible. 5. Promote Relevant Products. 6. Offer Gift Guides. 7. Drive Urgency. 8. Target Last-Minute Shoppers. 9. Redefine Valentine’s Day. 10. Appreciate Your Subscribers. 11. Offer a Limited-Edition Product. 1. Use Targeted Popups.
- Use the colours red and pink on your landing page. When we think about Valentine’s Day, the top two colours are red and pink. Red is the colour of love, and eCommerce stores should use red and pink tones to remind customers about Valentine’s Day.
- Remind customers of Valentine’s Day. On average, people spend two weeks planning Valentine’s Day activities and picking and buying Valentine’s Day gifts.
- Offer unique promotions and coupons. Many seasons throughout the year encourage people to buy products: Black Friday, Christmas, the beginning of spring, Mother’s Day, Father’s Day, birthdays, anniversaries etc.
- Add Personalised Recommendation Widgets on Landing Pages and Search Areas. People spend more money on gifts to others than on products they buy for themselves.
- Look at data from last year. If you’ve been using a POS system or retail management solution, you should have sales data from this time last year to help you with your Valentine’s Day inventory forecasting.
- Stock up on Valentine’s Day-themed merchandise. On the topic of inventory, remember that you don’t have to be in the flowers or gift industry to capitalize on Valentine’s Day.
- Get a head start on your Valentine’s Day emails. If you’ve been collecting customer email addresses, definitely make sure to send out promotional emails as part of your email marketing strategy.
- Post about your offers on social media. In addition to sending out emails, post about any special offers or events on your store’s social media pages.
- Use gamification. With all the advertising noise people experience online daily, gamification is one of the most effective ways to stand out from competitors.
- Engage users with interactive AR solutions. Augmented Reality, or AR, is a real-time integration of various virtual enhancements, like text, graphics, or audio, with real-life objects.
- Use floating ads to grab attention. A floating ad, sometimes called layer ad or overlay ad, is a type of ad that stays on top of the content while the user scrolls.
- Engage customers with video ads. Video, in general, is one of the most popular types of content people consume daily. Considering this, you can hardly make a mistake by adding video ads to your ad arsenal.
1. Themed bundles with existing products. Fountain created the perfect VDay date night gift box with products that they already sell. By combining products already offered and adding festive, holiday-themed packaging, you can create a simple and effective Valentine’s Day promotion in a flash.
Jan 29, 2024 · 4.6/5 — from 200 reviews. 4.7/5 — from 2,300+ reviews. Check out these Valentine's Day marketing ideas for creating high-converting sales from gift guides, collections and more.
Feb 7, 2022 · 1. Target last-minute shoppers. According to this research, most people don’t plan to shop a week or less before the holiday. Instead, they prefer buying gifts till the last minute. So, part of your Valentine’s Day marketing strategy is apparel to last-minute shoppers.
