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May 1, 2024 · How To Measure Social Media Performance. You can measure your social media performance by tracking key metrics. These metrics include engagement, impressions and reach, shares and conversions....
- Kimberlee Leonard
- Follower growth and audience size. Follower count is often discounted as a vanity metric. But follower growth tells a more complete story about your channel’s health, the awareness you’re building and whether you’re outpacing competitors—or falling behind.
- Customer satisfaction and feedback collected through social media. Social media is a goldmine of unfiltered opinions and conversations about your brand, competitors and products.
- Awareness metrics (Impressions, awareness and reach of social media content) Awareness metrics, as the name suggests, are integral to connecting the dots between your social media strategy and the brand awareness it’s creating.
- Customer retention and loyalty through social media engagement. Customer retention and loyalty is slightly less straightforward to measure on social than, say, awareness or conversion metrics.
- Engagement rate. Engagement rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience.
- Amplification rate. Amplification Rate is the ratio of shares per post to the number of overall followers. Coined by Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”
- Virality rate. Virality rate is similar to amplification rate in that it measures how much your content is shared. However, virality rate calculates shares as a percentage of impressions rather than as a percentage of followers.
- Reach. Reach is simply the number of people who see your content. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video.
- Take time to research your target audience. Making assumptions is bad news for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.
- Establish your most important metrics and KPIs. No matter what you’re selling, your social media strategy should be data-driven. That means focusing on the social media metrics that matter.
- Create (and curate) engaging social content. No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goal and brand identity.
- Make your social presence as timely as possible. Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers.
Jan 24, 2024 · While social media marketing is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on. How To Start Marketing Your Small Business On Social Media In 2024. Watch on.
Mar 11, 2024 · Learn more. What is a social media strategy? A social media strategy is an outline of the content that your business will post, the responsibilities of your social media team, and the social media channels you will use to promote your business.
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