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Key takeaway: With a little patience, teenage influencers could be the missing piece in your next campaign. Research predicted there would be roughly 65 million active teenage social media users across the four major platforms (Facebook, Instagram, YouTube, and TikTok) by the end of 2022.
- What influencers do teens follow?Teens follow influencers in almost every niche, but the most popular content involves:MusicGamingBeautyFashionGeneral lifestyleComedy
- Who is the most famous teenager on Instagram?Charli D’Amelio is the most famous teenager on Instagram, with 49.2 million followers. She has another 147 million followers on TikTok.
- What platforms do teenagers use most for social media?YouTube is the most popular platform for teens, with 95% saying they use it regularly. Here’s a look at the complete list:YouTube - 95%TikTok - 67%...
- Megan Stacy – @meganstacy_official. Repping Illinois, USA is Megan Stacy. A 16-year-old content creator whose love for fashion shines through her social media posts.
- Francesca L. – @ francesca.47. A fashion content creator from New Jersey, USA, Francesca is a budding teen influencer with a total follower count of 3,343 across Facebook, Instagram, and Twitter.
- Linh Nguyen – @officiallylinh. This 18-year-old from California may be a teen micro-influencer, but she’s also an entrepreneur doing big things. She’s the owner of Belloire (@thebelloire) – a cosmetics, clothing, and jewelry brand – which she considers a dream come true.
- Madison Wilkins – @_maddie.wilkins. Madison Wilkins, from Indiana, USA, is a content creator with a passion for sharing what she loves – fitness, fashion, and self-care.
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- What Is Gen Z?
- 18 Gen Z Influencers to Follow
- Gen Z Influencers with Celebrity Status
- Gen Z Macro-Influencers
- Gen Z Mid-Tier and Micro-Influencers
- Gen Z Nano-Influencers
- Wrapping Up
Born between 1997 and 2012, Generation Z (Gen Z) is known as the first digitally native generation because they grew up with smartphones, the internet, and social media. Gen Z comprises roughly 20% of the world’s population and is highly active on social media while also being significantly influenced by online content andinfluencer marketing. Alth...
As there are generally five differenttypes of influencers and content creators to consider, we’ve placed our Gen Z influencer picks in categories according to their reach; celebrity status, macro-influencers,mid-tier influencers, micro-influencers, and nano-influencers.
1. Kylie Jenner
Instagram following:381M TikTok following:52.2M Kylie Jenner is the only one on our list who comes from a famous family. However, this doesn’t deny her influential impact on Gen Z. At 381 million followers, the 25-year-old influencer is the second most-followed female on Instagram. She started collaborating with brands at the age of 14, and her following rose in 2015 when she launched her own cosmetics line. For a celebrity-status influencer, Kylie has an impressive engagement rate and is cur...
2. Charli D’Amelio
Instagram following:48.2M TikTok following:150.2M YouTube subscribers:9.36M Charli D’Amelio is currently TikTok’s biggest female influencer, and she only posted her first video in 2019. Charli started by uploading videos of her lip-syncing and dancing to viral sounds on the app, as most users do. What made her so popular was her consistency and impressive dancing ability, which gained her 5 million followers in the first week of creating her account. Charli quickly became TikTok’s image of ‘t...
3. Emma Chamberlain
Instagram following:16.1M YouTube subscribers: 12M Emma Chamberlain is an influencer who started her journey on YouTube at the age of 17. Now, at the age of 21, she has 12 million subscribers, launched her own coffee company, and gets invited to attend exclusive red carpet events like the Met Gala. Emma is particularly influential to Gen Z because the vlogs she posts on her YouTube channel showcase her genuine and relatable personality. She strays from the path of other influencers who may po...
11. Sarah Baska
Instagram following:610K TikTok following:560.5K YouTube subscribers:1.67M Sarah Baska is a YouTuber and social media personality who started posting random skits and videos about Harry Styles on Vine at 16 years old. Now, at 24 years old and boasting over one million YouTube subscribers, Sarah has gained public figure status because of her genuine, warm, and likable personality. Sarah’s YouTube content consists of hilarious storytimes about her life, vlogs, occasional music playlist shares,...
12. Nella Rose
Instagram following:631k TikTok following:640k YouTube subscribers:755k Nella Rose is a popular UK-based influencer who started her journey by posting sit-down videos on YouTube with her friends in her university dorm. Throughout only a few years of sharing a mix of vlogs, clothing hauls, and beauty content, her audience grew because of her lively, relatable, and humorous angle to lifestyle influencing. Besides her personality, her audience fell in love with how she portrayed fashion content...
13. Ben Horn
Instagram following: 23.3K TikTok following:409.6K Ben Horn is a fashion, beauty, and lifestyle content creator. Through his influential TikTok content, he emphasizes that clothing is genderless and anyone can wear whatever they feel comfortable in. Ben is an influencer that appeals to a large Gen Z audience because of his confidence, body positivity, and tasteful style. His audience admires his willingness to show his true self regardless of what people say, and various fashion brands have r...
15. Andrei Vadasan
Instagram following:42.2k Andrei Vadasan is an Italian model who is also one of the top beauty influencers in Italy. His Instagram showcases a very gender-fluid and high-fashion aesthetic that appeals to the more artsy Gen Z audience who are looking for inspiration. Andrei has partnered with many brands through his Instagram posts and boasts an impressive engagement rate of 16.5%. Feel free to take a look at Andrei’s Collabstr profile.
16. Robbie Ellis
TikTok following:44.7k Instagram following:3.1k Robbie Ellis is a France-based fashion and lifestyle content creator, with an engaged TikTok following. His TikTok content focuses on street-style fashion, and his cool appearance has gained him a majority following of Gen Z females! Feel free to take a look atRobbie’s Collabstr profile.
17. Damian Cajide
Instagram following: 1.5K Damian Cajide is a non-binary makeup creator who posts exciting and creative makeup looks just for fun. His content caters to a Gen Z audience that enjoys androgynous and edgy makeup and fashion looks. Despite his small following, Damian consistently posts high-quality content. Many makeup brands have noticed his dedication and continuously send him PR products to feature on his Instagram. Feel free to check out Damian’s Collabstr profile.
18. Sofia Del Castillo
Instagram following:6k TikTok following:1k Sofia Del Castillo is a budding influencer who posts lifestyle, fitness, cooking, and fashion content. She is dedicated to growing her following organically, as she doesn’t like to spam her followers with too much content. Sofia’s small but engaging following is often interested in the fashion pieces she wears on vacation and what her fitness routines are. Feel free to take a closer look at Sofia’s Collabstr profile.
As we can see from our fine selection of Gen Z influencers, there is something for everyone. The power of influencer marketing is that you can cater to all different types of audiences and niches because of the vast range of personalities and aesthetics that these creators possess. Discovering a mix of celebrity status to nano-influencers can help ...
Oct 8, 2019 · From David Dobrik to The Rock, these are teens' favorite people to follow on YouTube, Instagram, and Twitter. Paige Leskin. Oct 8, 2019, 11:26 AM PDT. From left: Kylie Jenner,...
- Paige Leskin
Jul 16, 2022 · 01. Kylie Jenner. Kylie Jenner. She is of the Kardashian-Jenner clan, who are icons in the fashion world and so popular that they have got their own TV show. Kylie, in particular, has been around in social media since she was a kid, and has garnered a whopping 202 million followers on Instagram alone.
- Bonita Brown
Feb 2, 2022 · Some of the best young social media influencers in 2021 include Bethany Mota and Jazz Jennings. But don’t forget about the YouTube kids, such as Txunamy and Everleigh Soutas. Don’t see your favorite influencer on the list? Feel free to add them, as long as they are 24 years old or younger.
Sep 14, 2023 · Charli D’Amelio. Charli is one of the most famous teenage influencers. She rose to fame on TikTok with her dance and lip-sync content. The 19-year-old has shifted her content to represent her fashion sense, getting ready vlogs, and the brands she supports for more than 151.1 million TikTok followers and over 46.7 million Instagram followers.
