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  1. Nov 16, 2009 · So many irate fans called NBC that the network’s switchboard blew. Undeterred, people started calling the telephone company, the New York Times and the NYPD, whose emergency lines they clogged ...

  2. Nov 2, 2023 · NBC didn’t declare sell-out for Super Bowl LVI in 2022 until February 3 — about ten days before kickoff. CBS appears to have set a new benchmark. Fox sold out its commercial inventory for...

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  4. Feb 8, 2022 · With its Winter Olympics coverage also airing on Sunday — the first time an Olympics and Super Bowl have occurred concurrently — NBC expects a one-day sports advertising record of $500...

    • Bill Shea
  5. Feb 9, 2024 · Deep-pocketed tech giants are getting aggressive about live sports programming, with companies like Amazon (N.F.L. football on Thursday nights) and Netflix ( W.W.E. wrestling) entering the field....

  6. Mar 19, 2021 · Cliff Welch/Icon Sportswire via Getty Images. The NFL has finalized a new round of broadcast rights agreements, providing the league with a financial windfall and fans with more options to watch...

  7. Feb 6, 2024 · CBS has sought $6.5 million to $7 million for a 30-second ad in its Feb. 11 broadcast of Super Bowl LVIII, where the Kansas City Chiefs will defend their title against the San Francisco...

  8. Sep 8, 2021 · CBS, which sought around $5.5 million for a 30-second spot in February’s Super Bowl LV, saw some major sponsors defect, with Anheuser-Busch, Coca-Cola and PepsiCo putting ads for their...

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