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- The Apple Pitch. Apple always seems to get it right when it comes to advertising, don’t they? This pitch video focuses on Apple’s corporate mission but also takes just enough time out to highlight product design and the approach to working closely with consumers to ensure Apple products solve technological problems that are most important to their audience.
- AirBnB Pitch. The AirBnB pitch video delivers just the right level of information for the audience to fully understand how their product works and the value behind the product.
- DollarShaveClub.com Pitch. The DollarShaveClub.com pitch works because it puts humor to the test! All be it absurd in nature, this pitch video works simply because it gets people hyped up and enthusiastic about an otherwise necessary expense.
- FourSquare Pitch. The FourSquare is one of the most unique of the pitch video examples showcasing animation that shares a very compelling story and delivers a specific message to the audience.
Dec 9, 2023 · Therefore, as children acquire language, they begin to associate the meaning of a word with the tone in which it is spoken. If they later decide to take music lessons, this same principle may be ...
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- AirBnB. Why it works: The pitch effectively teaches the viewer how the product works and what they can expect, all while throwing in simple value statements (eg: save money and earn money).
- Mozilla. Why it works: The pitch immediately sets Mozilla up as different (“odd”) and explains what you shouldn’t like, but likely haven’t considered, about other web browsers (focused on profit margins, high profile personalities, etc.).
- ZenCash. Why it works: In the first few seconds, it gets to the problem customers need to solve (getting accounts receivables paid on time) and clearly identifies the target customer (small businesses).
- Apple. Why it works: Also focusing on the company mission, Apple highlights its approach to product design by starting with a series of questions and short statements that ask the viewer to think differently about how they want to solve their technology problems.
Apr 1, 2024 · Here are some bonus tips for crafting an engaging video pitch: Technical aspects: Prioritize audio quality, lighting, and video editing best practices. High-quality technical elements make your video engaging and professional. Personalize your pitch: Connect with the audience on a personal level.
- It Is More Engaging
- Videos Are Easy to Consume
- You Can Show, Not Just Tell
- It Humanizes Your Startup
- It Makes A Lasting Impression
- Storyboard Your Pitch Video
- Script Your Video
- Create A Budget
- Design The Right Setup
- Tell Your Story
Research suggests that videos are the most engaging form of content. This means that a pitch video is more likely to capture the attention of potential customers or investors than a pitch deck or business plan.
In today’s fast-paced world, people do not have time to read through long documents. A video is a perfect solution because it is a quick and easy way to consume information.
A video is the best way to showcase your product or service. You can use it to demonstrate how your product works and why it is valuable. This is much more effective than simply telling people about your product.
Other forms of pitches lack the human element that a video pitch introduces to your startup. It puts a face to your business and makes it more relatable to your audience.
A pitch video will stay with your viewers long after they have watched it. This is because the human brain processes visuals 60,000 times faster than text. So, if you want your startup to be remembered, a video is the way to go!
Creating a storyboard is one of the most important steps in making your video pitch. This will be a visual guide that will help you determine what shots you need, as well as the sequence of your video. When making your storyboard, keep the following in mind: 1. Your pitch should have a beginning, middle, and end 2. Each scene should have a specific...
Once you have your storyboard created, it’s time to start writing your script. This is where you’ll determine what exactly you’ll be saying in each scene. When writing your script, keep the following in mind: 1. Your pitch should be clear and concise. 2. You should avoid using industry jargon. 3. Your pitch should tell a story.
How much are you willing to spend on your pitch video? When budgeting, remember that the equipment you choose to use can greatly impact your budget. If you do not have an HD or DSRL camera and you want to buy or rent one, for instance, make sure that you factor in that cost. Now that you have all of your ducks in a row, it’s time to start filming y...
Setup plays a big role when it comes to creating a winning pitch video. Are you going to use a smartphone or HD camera? Whichever you choose, make sure that you use a tripod to avoid shaky footage. Lighting is also important when setting up your shot. Make sure that there is enough light so that your footage is not too dark or grainy. You can use n...
The first few seconds should include greetings followed by your name, role in the startup, name of the startup, and the problem the startup seeks to solve. For instance, “Hi, I’m Angela Macfee, CEO of ABC startup. We deliver groceries for people who are too busy to grocery shop.” Make sure that you make your unique value proposition here. There are...
Oct 16, 2019 · Keep your video pitch under two minutes in length so you don’t lose your investors’ or backers’ attention. Getting the point across quickly also shows that you respect their time. Don’t steal people’s time by talking too slowly or stammering; practice a lot and keep it short and worth watching. When crafting your pitch video, remember ...
Here are a few guidelines to consider when determining the length of your pitch video: If you are pitching an idea or concept, aim for a video that is 2-5 minutes long. This should be enough time to explain the idea, provide some supporting details, and leave a lasting impression on the viewer.
