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Mar 28, 2024 · Find out why you need to add Father's Day email marketing to your calendar, and how to do it in style. With almost 200 ideas inside, this is the ultimate guide.
- Mavi: Reassure Shoppers About Their Gift Buying
- Legacybox: Run A Flash Sale
- Greenheart Juice Shop: Recommend Last-Minute Gifts
- Bed Bath & Beyond: Run A Father’s Day Drip Campaign
- Patagonia: Tell A Story
- EyeBuyDirect: Launch A Multi-Buy Promotion
- Ratio: Showcase Your Best Offers
- Team Man Crates: Send A Missed-The-Date Email
- Bean Box: Promote Free (& Fast) Shipping
- Conclusion
Dads often aren’t the easiest people to buy for. And once you’ve got birthdays and Christmases out the way, it can be hard to come up with a whole other gift idea. That’s where gift cards come in. Sure, they’re not the most inspiring gift idea. But they’re undeniably popular, with the US gift card market expected to be worth an eye-watering $238 bi...
With billions of dollars being spent, expect there to be plenty of noise in the lead-up to Father’s Day. If you’re going to attract your share of all that spending, you need to stand out from the crowd. One of the best ways to do this is to plan a flash saleto coincide with the event. Flash sales certainly seem to help emails cut through amid a cro...
Take a look at Google Trends data for the term “Father’s Day gifts”: What does this tell us? For the past five years (and probably before then, too), the biggest spike in search traffic comes just before the third weekend in June. In other words: there’s a lot of last-minute buying going on ahead of Father’s Day. Brands can tap into this trend to d...
The average person currently receives more than 330 emails a day, so you can’t expect to cut through the noise with a solitary Father’s Day email. Drip marketing—a strategy based on targeting customers with a “drip” of regular, automated emails—is the answer. While you definitely want to stop short of spamming your email list, the more messages you...
Storytellingis one of the hottest current trends in marketing. It can help you: 1. Build trust with your audience 2. Create positive associations with your brand 3. Make your messaging more memorable But what sorts of stories do your customers want to hear? Perhaps surprisingly, they’re not keen on celebrity stories. Instead, two-thirds of consumer...
What says “I love you, dad” better than buying them a Father’s Day gift? Buying them two Father’s Day gifts, of course. By running a multi-buy promotion, as EyeBuyDirect does in this example, your customers get to look extra generous: While this might not be the case with EyeBuyDirect’s promotion, multi-buy deals can also be a great way to shift en...
You don’t necessarily need to run a full sitewide sale or a flash discount to drive sales on Father’s Day. After all, it might not be a huge deal for your company, in which case it’s probably not worth all the time and effort of planning a dedicated Father’s Day event. But at the same time, you still want to do something to mark the occasion. So wh...
We’ve already discussed how people tend to leave Father’s Day shopping to the last minute. Inevitably, that means some are going to miss the date entirely. That can actually be a good thing for brands because it gives you another opportunity to drive Father’s Day sales. Take a look at how Team Man Crates does it here: First off, it reassures custom...
There’s lots of evidence to demonstrate the value of offering free shipping. As far as consumers are concerned, it’s gone from being an attractive perk to a must-have. Indeed, research from the NRFrevealed that to a greater or lesser extent, customers in all demographics now expect free shipping, ranging from 61 percent among Millennials to 88 perc...
From driving purchases of specific products to running a flash sale to simply telling a story, there are numerous ways to incorporate Father's Day in your email marketing strategy. The right approach for your brand will depend on the goals of your audience. Are they: 1. Panicked shoppers looking for a last-minute deal? 2. Long-time subscribers, who...
- Emil Kristensen
Jun 15, 2017 · Taking dad out to dinner, cooking his favorite meal, making a phone call, or simply sending an email or text has become a national institution much like Mother’s Day is for moms, with the...
Jun 15, 2019 · Proclamation on Father’s Day, 2019. Issued on: June 15, 2019. Share: All News. On Father’s Day, we celebrate and honor the men who have embraced the essential role of fatherhood. Through acts of selflessness, determination, and love, fathers and father figures enrich and bless all of our lives.
Jun 16, 2024 · Father's Day in 2019 is on June 16 (third Sunday of June). Father's Day is a great opportunity to appreciate the love and effort of our fathers.
Father's Day is a holiday honoring one's father, as well as fatherhood, paternal bonds, and the influence of fathers in society. The holiday complements similar celebrations honoring family members, such as Mother's Day and, in some countries, Siblings Day , and Grandparents' Day .
People also ask
Why is father's day a national holiday?
What is father's day & why is it important?
Is father's day a good holiday marketing campaign?
What makes a good father's day email campaign?
Aug 16, 2024 · Father’s Day, in the United States, holiday (third Sunday in June) to honor fathers. Credit for originating the holiday is generally given to Sonora Smart Dodd of Spokane, Washington, whose father, a Civil War veteran, raised her and her siblings after their mother’s death.
