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Check out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site. 1. More people are using Instagram. With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people.
Mar 21, 2024 · From your profile, tap the hamburger (three lines) menu icon in the upper-right corner. Tap Settings and privacy. Then, scroll down until you see the Account type and tools menu. Next, click Switch to a professional account to change the account you’re logged into into an Instagram business account.
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- Add value with your content. First and foremost, Instagram is a visual platform. To attract an audience, it's critical you spend time delivering high-quality, thoughtful content.
- Maintain a consistent theme. Imagine each Instagram post as an individual page of your website. While each post should be good on its own, ideally you'll need to create a cohesive theme to maintain an audience's loyalty.
- Engage with your audience. Engaging with your audience helps your followers feel valued and, as a result, more connected to your business. There are plenty of ways to engage with your audience.
- Consider influencer marketing. As a consumer, you've likely seen the recent influx of influencer marketers on Instagram — and for good reason. Marketers we surveyed in 2021 said it was the marketing trend that offered the highest ROI, above experiential marketing, SEO, and short-form content.
Nov 2, 2023 · Tap on the option to “Switch to professional account.”. Tap on “Continue” and select the category that best describes your business. Choose whether to display the category on your profile and then hit “Done.”. On the next page, select “Business” instead of a “Creator” account and tap on “Next.”.
Apr 10, 2024 · 1. You can schedule posts: Business accounts can plan and schedule their posts in advance with the help of third-party scheduling apps like SocialPilot. It helps in planning a consistent schedule to keep your audience engaged with your content. Plan and publish your content in a couple of clicks and save your time. 2.
Apr 3, 2024 · 1. Switch to a Business account. Open Instagram and click your profile picture on the bottom right of the screen. Then tap on the three lines on the top right. After that, click Settings>>Account. Follow the following steps: Click Switch to Professional Account > Continue.
Apr 15, 2022 · Don’t leave your customers stranded. Don’t miss out on opportunities to boost your business by responding to comments and shares. Engagement (likes, comments, shares) shows the Instagram algorithm that your content is important, so the more communication you have with your customers on your Instagram posts, the better.