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  1. Apr 17, 2023 · Relevance: A good story is one that resonates with your audience and speaks to their interests, needs, or experiences. Make sure your stories are relevant and meaningful to your target audience. Engaging Your Audience with Twitter Stories. One of the most important aspects of storytelling on Twitter is engaging your audience.

    • Martin Reeves
    • Memorable (and Logical) Handle
    • Profile Picture
    • Optimized Header Image
    • Coordinated Background Image
    • Custom Text and Link Color
    • Human- and Seo-Friendly Bio
    • Trackable Link
    • Location
    • Mixture of Tweet Formats
    • Follower to Following Ratio

    When you sign up for Twitter, this is the first thing you'll have to snag (though keep reading if you've already snagged one). Think for a second before picking a handle at random -- this isn't like picking an AIM screenname. You want your handle to be easy to recognize and remember, so that anytime someone wants to interact with you, they can. For...

    Next, choose a profile picture that best represents who you're building the profilefor. If you're building this profile for a person, the picture should be a flattering, yet recognizable photograph of them that's close to their face. If you're doing this for your brand, a logo is fine -- though make sure that the logo large enough to be recognized ...

    The header image is the image that lies right behind your profile picture and bio: It’s similar to your Facebook Cover Photo. Use this space to show off you brand further or feature a campaign you’re running. To change your header image, head to your profile page and hit "Edit Profile." Images will appear best when sized to 1252 pixels by 626 pixel...

    You can also customize your background image. This one is admittedly a bit harder to get sized correctly than the Header image, all because people have different browser window sizes, but it's still important to have it coordinated with the rest of your profile. The important thing here it pick a background that's not the default one -- though you ...

    After you’ve picked your imagery for your profile, you can take customization one step further and choose the color of your links. Remember, because your tweets will be using a white background, you’ll need to make sure the link color has enough contrast to stand out. To customize your link color, go to “Settings” and then “Design.” You will be abl...

    I know you’ve seen those Twitter bios that just sound like corporate gobbledygook. “Social media guru. Digital media evangelist. Connoisseur of marketing trends.” Don’t be that person. Find the balance between placing keywords that’ll get you found by people through search andsounding like a real person. This is your chance to show your personality...

    Everything in your marketing is trackable … so why would your Twitter profile be any different? When you include a link to your website in your Twitter profile, add a UTM parameterso you can see what traffic is coming to your website through that link. Watch to see if click on that link increase as you increase your followers, and maybe even change...

    This tip is pretty straightforward -- just include your location on your profile. It may not seem like much, but it will give you another opportunity to connect with someone. For example, I include that I’m from Boston on my account, and when I have other people follow me from Boston, I usually follow them back -- I might run into them on the stree...

    Now that you’ve got your profile fields all set, it’s time to tweet. Make sure you’re switching up the format of what you’re tweeting -- text, links, photos, videos, Vines, etc. Not only will your followers be excited to get tweets from you that aren’t just link after link after link, but you’ll also fill up that nice gallery in your profile sideba...

    Last, but certainly not least, you’ve got monitor your follower to following ratio. I know what you’re thinking: Does it really matter? But, it’s actually a really prominent feature on every Twitter profile page. When people go look at your page, the first thing they’re going to see if how many people follow you and how many people you follow. You ...

    • Ginny Mineo
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  3. Aug 24, 2018 · 2. Use a clear profile image. I cannot stress the importance of a good profile image. Yes, I know on some networks it’s tiny, but that's all the more reason to have a great photo for your profile image. Make sure the image is clear, and keep it consistent across your active networks. 3. Take advantage of your header image

    • Research your subject—a lot. For my first profile assignment, I interviewed a jazz great who enjoyed a five-decade career in music. Being young and unaware of his music, I asked him how long he’d been playing.
    • Create questions that linger. When interviewing, the worst thing you can hear from a response is “yes” or “no.” Try to focus your questions on material your subject is passionate about, and don’t ask questions that can be answered with a simple “yes” or “no.”
    • Let your subject to do 90 percent of the talking. It may be tempting to interrupt your subject with your own commentary, but resist this at all costs.
    • Record your interviews. Handwritten notes are great, but it can be difficult to record every word a subject says. Mistakes in note-taking can be costly when it comes time to write the profile.
  4. Mar 15, 2024 · 2. Talk to others. One helpful way of gathering background information is to talk to your subject’s neighbors, family, friends, and coworkers. Asking people to relate stories and impressions of your subject will shed new light on the person behind the persona. 3.

  5. Dec 3, 2015 · 4. Get the most out of your pinned tweets. If you’re going to pin a tweet — and it’s a good idea to do so since they get more visibility and engagement — then make sure it’s optimized. Upload an image that is created specifically for a Twitter post: 1024 x 512 pixels is optimal. If you post a post with a square or vertical image, most ...

  6. Jan 4, 2024 · Step 3: Conduct Interviews. In most cases, a good profile will require an interview to get direct quotes that aren’t already shared elsewhere. The interview doesn’t have to be in person; you could conduct it via email. However, it would help if you interacted with the person to get a feel for their real-life story.

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