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Sep 14, 2016 · This is where layout comes in. Good layout causes the viewer to move their eyes around on the page, in a balanced and strategic way. Whether the reader’s eyes move from top to bottom, or from right to left, or vice versa, that’s entirely up to you. But a good rule of thumb is to mimic the eye movement of reading.
May 17, 2023 · Torres’ bookshelf. “A good cover should compel you to find out what’s inside and aim to ultimately shrink the disparity between what an audience thinks a book is and what a book actually is ...
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Sep 17, 2017 · The color of a book cover plays a large part in how the book is perceived. No two people will interpret your book cover in the same way based on its colors. However, you can alter the target audience’s perception through color association. Research shows that people associate colors with temperature, smell, and taste. These associations turn ...
Sep 13, 2012 · The cover of the first edition of Madeleine L'Engle's classic, published in 1962, looked like this: Interesting, trippy, a little bit Vertigo -esque even, but with a modern enough flair that this ...
Book covers need to navigate tricky ground surrounding marketing while not misleading the reader and taking into account whether the design will appeal to the right audience. Author Shady Cosgrove says that: The marketing department cares if it’s a cover that will sell books. The author (usually!) cares if the cover represents the book.
Feb 12, 2024 · There is an old saying that you should not judge a book by its cover. This saying can apply to meeting new people, starting a new job, trying new food, or similar situations. A situation that this saying usually does not apply to is looking at a new book cover. The summary on the back of the book is supposed to be the most important indicator ...
Jul 10, 2023 · The editor passes off the brief to the creative director/art director/senior designer/whoever is in charge at this particular publisher. The art director then chooses a designer from their team and passes off the brief to them. The designer reads the brief, sometimes reads the full book, and gets to researching and making the first visuals.
