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What is a website homepage?
Jul 12, 2021 · #1 – Homepage is the very first impression that they see. Did you know that 75 percent of people that come to your website and see the homepage as a first impression? They take that first impression and use it to judge, either positive or negative, your business. The homepage is no longer a marketing piece.
Nov 23, 2017 · While the homepage might be the most viewed page on your website, that doesn’t automatically mean you should spend all your time on its optimization. There’s one crucial reason for this — the homepage is just a step in the user journey, it’s not a final destination for users.
Mar 15, 2024 · Huei-Hsin Wang. March 15, 2024. Summary: Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action. The homepage is one of the most important pages of any given website.
- Headline. Within three seconds, a website needs to tell visitors what the business has to offer. That's where your headline comes in. It may only be a few words, but it's one of the most important pieces of copy on your website.
- Sub-headline. Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common pain point that your product or service solves.
- Primary Calls-to-Action. The goal of your homepage is to compel visitors to dig deeper into your website and move them down the funnel. Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find.
- Supporting Image. Most people are visual. Make sure to use an image (or even a short video) that clearly indicates what you offer. Use images that capture emotion, drive action, and visually tell the story you’re writing about.
The homepage is the most important page on most websites, and gets more page views than any other page. Of course, users don't always enter a website from the homepage. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site.
Dec 7, 2023 · Optimizing your homepage’s SEO is important because it can: Strengthen website authority (how reputable your website is) Facilitate navigation to other high-value pages. Help you rank for target keywords and branded keywords (search terms that include your brand name or variations of your brand name)
Sep 23, 2021 · Topics. business design website. A homepage (also called a home page) is a website’s main page that introduces the user to the business and what it has to offer. It’s often compared to a storefront that gives shoppers a glimpse into the store and influences the person’s decision of whether or not to enter.
