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      • A recession that began in 1956 and the public’s dislike of the car design contributed to consumer blowback. The Edsel division was terminated only 26 months after its debut. Ford would end up losing $350 million ($3.1 billion today) due the Edsel division's failure.
      www.thestreet.com › video › september-4-1957-e-day-ford-edsel

      September 4, 1957: Inside Ford's Failed Launch of the Edsel

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  3. time.com › 3586398Ford Edsel History: Why the Car Flopped | TIME

    Nov 19, 2014 · Even so, the Edsel wasn’t a complete loss for Ford: the company was able to use production facilities build for Edsel for their next new line of, you guessed it, compact cards.

  4. www.hagerty.com › media › car-profiles10 reasons why the Ford Edsel floundered - Hagerty Media

    Aug 30, 2017 · The Edsel’s appearance usually gets the blame for the brand’s failure. That didn’t help, but there’s more to the story. Looking back, it’s clear that the deck was stacked against Edsel. What follows are 10 reasons why the program crashed and burned in only 24 months: Bad timing

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  5. www.roadandtrack.com › a32380 › ford-edsel-historyEdsel History – Why The Ford Edsel Failed - Road & Track

    Jan 23, 2017 · To their credit, Ford executives realized how much of a failure they had on their hands, killing the Edsel brand at the end of 1959. Bad circumstances played a big role in the Edsel's demise, but ...

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  7. auto.howstuffworks.com › why-the-ford-edsel-failedThe Ford Edsel Failed, But Why? | HowStuffWorks

    Feb 21, 2024 · While the Edsel name is often associated with failure, it also serves as a reminder of the risks inherent in innovation and the importance of aligning product development with consumer needs and market trends. The Ford Edsel failed, but in doing so, it provided valuable lessons that have resonated throughout the automotive industry and beyond.

  8. www.businessinsider.com › lessons-from-the-failureLessons From the Failure of the Ford Edsel - Business Insider

    Sep 5, 2015 · 4 lessons from the failure of the Ford Edsel, one of Bill Gates' favorite case studies. Richard Feloni. Sep 5, 2015, 7:35 AM PDT. The Edsel has new life today as a collector's item. Flickr/free ...

  9. www.slashgear.com › 1348437Ford's Big Flop: The History Of The Edsel Disaster - SlashGear

    Jul 26, 2023 · The failure of the Edsel resulted from a combination of factors, including design and marketing missteps, public perception, and damage to the brand. Despite the fascination...

  10. www.openculture.com › 2021 › 10The Story of the Edsel, Ford's Infamously Failed Car Brand of ...

    No Edsel post­mortem can fail to con­sid­er the name itself, a choice made in des­per­a­tion after the rejec­tion of more than 6,000 oth­er pos­si­bil­i­ties pre­sent­ed by the adver­tis­ing firm of Foote, Cone & Beld­ing.

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