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Diabeetus is an exploitable soundbite based on a television advertisement for the medical supplies company Liberty Medical. Featuring the American actor Wilford Brimley who repeatedly mispronounces "diabetes" as "dia-beetus," the infomercial inspired numerous remixes and image macros.
In 1987, Liberty Medical signed Wilford Brimley to be the television spokesperson for the company. Between 1987 and Brimley's death in 2020, the actor appeared in numerous commercials for the company, pronouncing the word "diabetes" in his signature southern droll (shown below).
On September 27th, 2005, the direct-to-DVD film Stewie Griffin: The Untold Story, an animated movie based on the television series Family Guy, included a parodyof Brimley and his commercials (shown below). The following year, on January 24th, 2006, YouTuberNathan Eldridge posted the earliest available remix of one of Brimley's Liberty Mutual commer...
Diabeetus is a meme based on Wilford Brimley's mispronunciation of "diabetes" in a Liberty Medical commercial. The meme features remix videos, image macros and references to other media.
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His talks about diabetes became an internet phenomenon and a meme due to Brimley's dialectal pronunciation of "diabetes", often rendered as "diabeetus" (/ ˌ d aɪ ə ˈ b iː t ə s /), contrasting with his overall serious tone. Brimley supported advertisements to have Utah allow horse-race gambling.
Bensky told Newsweek that Brimley had been on dialysis and had other medical problems near the end of his life, and he passed away Saturday morning at the ICU at the hospital in St. George, Utah.
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Aug 3, 2020 · The actor, known for Cocoon, The Thing and Quaker Oats ads, passed away from a kidney ailment. He became an internet sensation for his bizarre pronunciation of diabetes as "diabeetus" in Liberty Medical commercials.