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William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.
- William Crapo Durant, December 9, 1861, Boston, Massachusetts, U.S.
Mar 14, 2024 · William Crapo Durant was an American industrialist and founder of General Motors Corporation, which later became one of the largest corporations in the world in terms of sales. After establishing a carriage company in Michigan in 1886, Durant took over a small firm in 1903 and began to manufacture.
- The Editors of Encyclopaedia Britannica
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Nov 13, 2009 · On September 16, 1908, Buick Motor Company head William Crapo Durant spends $2,000 to incorporate General Motors in New Jersey. Durant, a high-school dropout, had made his fortune building...
In 1920, Durant agreed to resign from GM in exchange for GM president Pierre du Pont paying off his debts. In 1921 Durant tried operating a company under his own name, Durant Motors, but the Great Depression ended his automotive career. His company was dissolved in 1933 and Durant declared bankruptcy in 1936.
1 day ago · Under the leadership of William C. Durant, the General Motors Company was founded in 1908 to consolidate several motorcar companies producing Buick, Oldsmobile, Cadillac, Oakland (later Pontiac), Ewing, Marquette, and other autos as well as Reliance and Rapid trucks. GM introduced the electric self-starter commercially in its 1912 Cadillac, and ...
- The Editors of Encyclopaedia Britannica
Sep 16, 2023 · September 16, 2023. Brian Corey. Buick Motor Car company owner William C. Durant leveraged an engine supply deal with McLaughlin Motor Car Company of Canada to found General Motors on this day in 1908. In the beginning, the Detroit headquartered GM , which positioned it self as an automotive holding company, had only Buick, under its umbrella.
William C. Durant founded General Motors in 1908. Originally intended as a holding company for the Buick Car Company, within two years Durant brought some of the biggest names in the automotive industry, including Oldsmobile, Cadillac , Oakland (later known as Pontiac) and the predecessors of GMC Truck.